5 steps to help you avoid confusion when analyzing data, starting today

Why do supposedly data-driven initiatives fail? Uncovering "customer truths" with behavioral economics

What are the four categories of data analysis? The role and use of "descriptive," "diagnostic," "predictive," and "prescriptive" analytics to answer marketers' questions

Introduction to hypothesis thinking for marketers: The basics and practice for using it in practice and getting results

Where data and intuition intersect in marketing strategy: How to improve the quality and speed of your decisions

Maximizing the odds of success through “sensitivity x data science”──A look behind the scenes at Marugame Seimen’s unstoppable progress [Marketing Agenda 2025 Event Report]

Turning environmental change into your ally: Marketing strategies to win in the market

The first step towards a data-driven marketing organization: A practical approach