Latest information and columns on data science and marketing.

What is RGM? Revenue Growth Management for Consumer Goods Manufacturers and 5 Key Leverages

Aligning Decision-Making Through Understanding "Quantity x Quality" — Connecting Strategy and Execution with Data Science: Behind the Scenes of the Redefinition of the 'Koukun®' Brand [Brand Summit Autumn 2026 Event Report]

Responding to advertising budget cuts: Three data strategies for discussing "business growth" with management.

Four things you should understand first in order to leverage generative AI in marketing strategy decision-making.

What is marketing accountability? The essence and practice of "accountability" demanded by management.

The Evolution of "Oi Ocha" to Survive the Era of Inflation: Utilizing AI and Data Science to Assetize "Decision Making" [Marketing Agenda 2026 Event Report]

A Comparison of 24 Marketing Consulting Firms | A Thorough Explanation of Types, How to Choose, and Cost Estimates

Next-Generation Management Required in the AI ​​Era: How to Guide the Evolution of Individuals and Organizations | AWA 2025 Keynote Session Report