Latest information and columns on data science and marketing.

Responding to advertising budget cuts: Three data strategies for discussing "business growth" with management.

Four things you should understand first in order to leverage generative AI in marketing strategy decision-making.

What is marketing accountability? The essence and practice of "accountability" demanded by management.

The Evolution of "Oi Ocha" to Survive the Era of Inflation: Utilizing AI and Data Science to Assetize "Decision Making" [Marketing Agenda 2026 Event Report]

A Comparison of 24 Marketing Consulting Firms | A Thorough Explanation of Types, How to Choose, and Cost Estimates

Next-Generation Management Required in the AI ​​Era: How to Guide the Evolution of Individuals and Organizations | AWA 2025 Keynote Session Report

What is context engineering? Why generative AI answers become mediocre: The difference between context design and prompting.

DataScience for Growth: Marugame Seimen's Method for Maximizing "Winning Probability" Through Data Science – The Key to Decision-Making That Overcomes Uncertainty [MarkeZine Day 2026 Spring Event Report]