Seminar information

"TV hacks" to keep you winning in business

~Unraveling the invisible power of television through data~

This discussion will discuss the appropriate use of media, especially television, and future prospects from the perspectives of both media and data science.

The future of TV media will be created with data science!?

~How to make the most of TV~

In this session, we will introduce an attempt to elucidate this "unexplainable effect" using data science. What is the key to maximizing the results of programs and commercials distributed through the television media? We will discuss how media and advertisers can make the most of television.

[Nestle & Marugame Seimen]
Learn from top marketers the secrets of data-driven customer understanding and hypothesis design

Leading to the right decision-making. The latest ideas for "winning" marketing for business growth

This seminar explores how to increase the probability of business success with data-driven marketing strategies. Together with top marketers, we will introduce success stories that make full use of data analysis and hypothesis thinking, and provide practical knowledge for business leaders aiming for sustainable growth.

Correct marketing effectiveness analysis

Misconceptions about MMM

This time, CEO Hirao of XICA appeared on the PIVOT official channel "&TALK" program on the theme of "The Cutting Edge of Data-Driven Marketing: Misjudgments in Marketing Effectiveness Analysis". In recent years, the number of companies adopting MMM (Marketing Mix Modeling) has increased, but some MMMs are unable to perform analysis that is in line with reality. In order to avoid making incorrect decisions in important marketing decisions, correct marketing effectiveness analysis is essential. In this video, we explain common misconceptions about MMM and points to note when putting it into practice. In addition, we introduce a solution concept called CMM (Consumer Mix Modeling) that addresses issues that cannot be solved by MMM alone.