Marketing x Data Science Seminar and Presentation Archive
This is an archive of seminars and industry events that XICA has attended and hosted on the themes of marketing and data science.
You'll find practical insights into data-driven decision-making, analytical thinking, and marketing strategies.
FeaturedFeatured Seminars
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Takashi Nawa and Yoshiaki Hirao appeared on News Picks.
Is that decision-making process turning into an "asset"? Winning management strategies in the age of AI
This is a video of a conversation between Takashi Nawa and Yoshiaki Hirao, CEO of XICA. They discuss how AI can transform decision-making from merely improving operational efficiency to influencing management decision-making, and explore ways to make decision-making an asset to the organization.
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Climbers X 2026
Will AI lead us to an "age of hope"? The evolution of decision-making brought about by data and AI.
In this session, we will delve into this fundamental question with six top marketers featured in the book "Data Analysis Thinking Methods for Increasing Sales with Targeted Strategies." Starting with the knowledge and experience gained through practical application, we will discuss the ideal team model in the age of AI.
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Advertising Week Asia 2025 × XICA
Next-generation management required in the age of AI: How to lead the evolution of individuals and organizations
In this session, we will delve into this fundamental question with six top marketers featured in the book "Data Analysis Thinking Methods for Increasing Sales with Targeted Strategies." Starting with the knowledge and experience gained through practical application, we will discuss the ideal team model in the age of AI.
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Correct marketing effectiveness analysis
Misconceptions about MMM
This time, CEO Hirao of XICA appeared on the PIVOT official channel "&TALK" program on the theme of "The Cutting Edge of Data-Driven Marketing: Misjudgments in Marketing Effectiveness Analysis". In recent years, the number of companies adopting MMM (Marketing Mix Modeling) has increased, but some MMMs are unable to perform analysis that is in line with reality. In order to avoid making incorrect decisions in important marketing decisions, correct marketing effectiveness analysis is essential. In this video, we explain common misconceptions about MMM and points to note when putting it into practice. In addition, we introduce a solution concept called CMM (Consumer Mix Modeling) that addresses issues that cannot be solved by MMM alone.
Webinar, seminar, and event presentation archive list
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Takashi Nawa and Yoshiaki Hirao appeared on News Picks.
Is that decision-making process turning into an "asset"? Winning management strategies in the age of AI
This is a video of a conversation between Takashi Nawa and Yoshiaki Hirao, CEO of XICA. They discuss how AI can transform decision-making from merely improving operational efficiency to influencing management decision-making, and explore ways to make decision-making an asset to the organization.
Now accepting applications Held onlineFor details and to watch, click here -
Climbers X 2026
Will AI lead us to an "age of hope"? The evolution of decision-making brought about by data and AI.
In this session, we will delve into this fundamental question with six top marketers featured in the book "Data Analysis Thinking Methods for Increasing Sales with Targeted Strategies." Starting with the knowledge and experience gained through practical application, we will discuss the ideal team model in the age of AI.
Now accepting applications Held onlineFor details and to watch, click here -
Advertising Week Asia 2025 × XICA
Next-generation management required in the age of AI: How to lead the evolution of individuals and organizations
In this session, we will delve into this fundamental question with six top marketers featured in the book "Data Analysis Thinking Methods for Increasing Sales with Targeted Strategies." Starting with the knowledge and experience gained through practical application, we will discuss the ideal team model in the age of AI.
Now accepting applications Held onlineFor details and to watch, click here -
Correct marketing effectiveness analysis
Misconceptions about MMM
This time, CEO Hirao of XICA appeared on the PIVOT official channel "&TALK" program on the theme of "The Cutting Edge of Data-Driven Marketing: Misjudgments in Marketing Effectiveness Analysis". In recent years, the number of companies adopting MMM (Marketing Mix Modeling) has increased, but some MMMs are unable to perform analysis that is in line with reality. In order to avoid making incorrect decisions in important marketing decisions, correct marketing effectiveness analysis is essential. In this video, we explain common misconceptions about MMM and points to note when putting it into practice. In addition, we introduce a solution concept called CMM (Consumer Mix Modeling) that addresses issues that cannot be solved by MMM alone.
Now accepting applications Held onlineFor details and to watch, click here
