Winning Marketing

with Data Science.

XICA is
your Data Science Partner in Japan

for Data-Driven Marketing.

Case Studies & Reports
Customer use case | Clarifying the structure of consumer awareness and business results to optimize communication
News
"XICA MARKETING SCIENCE LAB" launched to explore "optimal decision-making" in marketing
News
Launch of "XICA COMPASS," a CMM solution that analyzes consumer reasons for brand selection
Case Studies & Reports
Marketing Agenda 2024 Event Report
News
XICA CEO Hirao takes the stage at the “Marketing Master Course” hosted by the Japan Marketing Association
Column
“Modern MMM (Marketing Mix Modeling)” Practical Guide for Marketers

WHAT WE DO Solution Overview

Value Proposition

With data science at our core, we empower clients to achieve sustainable growth.
As a trusted third-party partner, we offer data-driven insights to guide marketing decisions and shape effective business strategies, leading to long-term success.

Image of a business growth cycle based on data-driven decision-making

Service list

CMM (Consumer Mix Modeling)
COMPASS

COMPASS is a CMM service that elucidates the mechanism behind consumer brand choice and analyzes the impact of the 4Ps of marketing, competition, and external factors on purchasing.

MMM (Marketing Mix Modeling)
MAGELLAN

MAGELLAN is an MMM service that quantifies the contribution and efficiency of various marketing elements and provides budget allocation proposals that maximize ROI.

Marketing Strategy

We provide optimal solutions that combine our strategic design and statistical analysis capabilities to meet the challenges our clients face.
We maximize win rates and repeatability by building a foundation for integrated marketing evaluation and optimizing the PDCA cycle.

Trends & Insights Discovery

We analyze text data that reflects consumer feedback, extract trends and needs, understand individual customers from large amounts of raw data, and provide strategies to resolve their issues.

Creative Analysis & Production

This service uses brainwave analysis and data science to identify effective creative elements and support the production of scientifically based TV commercials.

Media
Planning & Buying

This is a planning and buying service that uses data science to calculate the optimal areas, stations, and patterns for TV commercials to maximize ROI.

Ad-hoc analysis

This is an analysis service that can flexibly respond to specific problems and issues. We provide customized data analysis according to the client's needs, including CRM analysis, cluster analysis, audience rating analysis, and recommendation systems.

Training/HR Development

We provide courses and training to develop human resources with specialized knowledge and skills in data science and marketing. We aim to improve the skills of everyone from management to general employees, and support data-driven decision-making.

Learn more about XICA solution

CLIENT SUCCESS STORIES & TESTIMONIALS Client Success Stories and Testimonials

WHO WE ARE Why choose XICA?

XICA's Strengths

Utilizing data science techniques:
We support our clients' marketing activities by utilizing cutting-edge data science technology, which is backed by world-class data scientists and researchers.
Comprehensive support:
We closely coordinate our three capabilities - strategy consulting, execution support, and technology implementation - to better leverage data science and delivering business results to our clients.
Experience and track record:
We have over 10 years of experience providing services in the data science field, and have supported the decision-making of over 250 clients. We have accumulated extensive know-how on data utilization across a wide range of industries.