Case Studies & Reports Download

Marketing Agenda Tokyo 2024

Kewpie takes on the challenge of total marketing optimization through digital transformation ── The key to organizational collaboration is a data-driven decision-making platform

Kewpie continues to contribute to food and health around the world with its philosophy of "delicious, kind, and unique." While achieving such strong results this fiscal year that it expects to achieve its highest annual profit ever, it is also working to strengthen its core products and expand its value-added products through marketing...

MMM Reality: 2024 Edition

- Proper understanding of MMM and explanation of the latest findings and trends -

This 2024 edition report explains the latest findings and trends about MMM (Marketing Mix Modeling), which is widely used in the marketing field. This document explains the basic concepts of MMM and common misconceptions...

The value and limitations of "MMM"

- What is "CMM", a new approach that complements the limitations of MMM?

"MMM (Marketing Mix Modeling)" is a very useful analytical method in areas that many marketers worry about, such as cookie regulations and ROI accountability, and is now beginning to attract attention from many companies.

- Breaking away from copying last year's budget allocation -

What is "MMM": Data-driven optimization of marketing budgets?

Effective use of data is important for improving business results, and "MMM (Marketing Mix Modeling)" has been attracting attention again in recent years. MMM not only visualizes the sales effect of marketing activities, but also optimizes budget allocation...

Branding advertising should also evaluate the “brand accumulation effect”

~A case study in which the ROAS of a TV commercial improved approximately 5 times by adding brand accumulation effects~

Branding advertising is not intended for short-term sales, so it is difficult to understand its impact on sales. In order to correctly evaluate the effectiveness of branding advertising, it is important to consider the ``brand cumulative effect...''

A Practical Guide to Modern MMM for Marketers

～What are the key points to keep in mind to effectively utilize MMM, shared by XICA～

In recent years, many companies have turned their attention to an analysis method called MMM (marketing mix modeling) in order to respond to issues such as the diversification of marketing channels and cookie regulations.
MMM is a marketing activity...

Those who control the 4Ps control business.

～How to optimize marketing using MMM～

We will introduce examples of how to use MMM to maximize marketing results based on the theme of "4P", the four important strategies in marketing.

The 8 Essential Steps for Turning Data Analysis into Business Results

~What are the important points to keep in mind when analyzing data that can be used in business settings? ～

This document explains the basic flow of data analysis that you should remember in order to achieve results.
The content will help you deepen your understanding of how data analysis can be linked to decision-making and specific actions.

A guide to multiple regression analysis in Excel that empowers marketers

~ Understand the correlation between marketing measures and business results ~

Multiple regression analysis is a statistical method for predicting the future by explaining (equating) the ups and downs of the resulting data using multiple elemental data.
By using multiple regression analysis, all marketing measures, external factors, prices, etc. can be used to determine the results...