Marketing strategy and data utilization know-how materials

Identify your selling points to beat your competitors

Using analysis to make the next move: Explaining data-driven strategies to increase market share

"I'm doing competitive analysis, but it's not leading to any action...'
"Even after looking at the data, I'm still not sure which measures will work...'

This is a problem faced by many marketers who are facing pressure to expand their market share.

Introduction to hypothesis thinking for marketers

-- A practical guide to turning data analysis into a weapon

"We have data, but we can't use it properly." "Even after analyzing it, we can't see what to do next." This is a problem that many marketers face at least once. As a result, they often get lost in data and suffer from "analysis fatigue."

Marketing Agenda 2025

Maximizing the odds of success through "sensitivity x data science" ── A look behind the scenes of Marugame Seimen's unstoppable progress

On May 2025, 5, Katsutoshi Nagumo, Executive Officer and CMO of Toridoll Holdings and Director and Head of Marketing at Marugame Seimen, spoke at Marketing Agenda 22, Japan's top marketing conference, held in Okinawa...

From introduction to practice: Five checkpoints for effectively utilizing MMM

To effectively utilize MMM (Marketing Mix Modeling), it is essential not only to perform analysis, but also to interpret the results by comparing hypotheses with the analysis results, and to involve the entire organization in taking action.

Marketing Agenda 2024

Behind the scenes of a marketing strategy that increases your chances of success ── Marugame Seimen's data science method

Marugame Seimen is at the forefront of data-driven marketing, which is the ideal approach for many marketers. The man at the helm is Katsuaki Nagumo, Executive Officer and CMO of Toridoll Holdings and Director of Marketing at Marugame Seimen...

The cutting edge of marketing strategy formulation: Uncovering the mechanism of brand selection using "CMM"

In a highly competitive environment, companies are required to accurately communicate the appeal of their brands to consumers. However, it is not easy to accurately identify the key drivers that determine brand selection.
Therefore...

The key to successful marketing: 10 things to check before introducing MMM

To successfully implement Marketing Mix Modeling (MMM), it is essential not only to collect data but also to set clear objectives, identify issues, and develop appropriate hypotheses.
So, this white paper...

Marketing Agenda Tokyo 2024

Kewpie takes on the challenge of total marketing optimization through digital transformation ── The key to organizational collaboration is a data-driven decision-making platform

Kewpie continues to contribute to food and health around the world with its philosophy of "delicious, kind, and unique." While achieving such strong results this fiscal year that it expects to achieve its highest annual profit ever, it is also working to strengthen its core products and expand its value-added products through marketing...

The value and limitations of "MMM"

- What is "CMM", a new approach that complements the limitations of MMM?

"MMM (Marketing Mix Modeling)" is a very useful analytical method in areas that many marketers worry about, such as cookie regulations and ROI accountability, and is now beginning to attract attention from many companies.