Marketing strategy and data utilization know-how materials

MarkeZine Day 2026 Spring

DataScience for Growth Marugame Seimen's Way: Using Data Science to Maximize Your Win Rate -- The Key to Decision-Making that Overcomes Uncertainty

On March 3, 2026, at the "MarkeZine Day 2026 Spring" event held in Tokyo, the Marketing Strategy Section Manager of the Marketing Department, KANDO Communications Division, Toridoll Holdings, and Marketing Manager of Marugame Seimen, spoke...

Brand Summit 2026 Spring

S.T. is taking on the challenge of redefining mature brands through "Data Science x AI x People"

On March 12, 2026, at the "Brand Summit Spring 2026," an event covering the current state of marketing held in Hiroshima, Mr. Hiroshi Kozuki, President and CEO of ST Corporation, and Mr. Yoshiaki Hirao, President and CEO of XICA, took the stage. This time...

Breaking away from the illusion of success

Data-driven analysis and design to maximize return on marketing investment

"Although the figures in the analysis report are favorable, for some reason sales across the business are sluggish.'

Many companies face this deep-rooted problem of "the illusion of success." The cause is often...

Identify your selling points to beat your competitors

Using analysis to make the next move: Explaining data-driven strategies to increase market share

"I'm doing competitive analysis, but it's not leading to any action...'
"Even after looking at the data, I'm still not sure which measures will work...'

This is a problem faced by many marketers who are facing pressure to expand their market share.

Introduction to hypothesis thinking for marketers

-- A practical guide to turning data analysis into a weapon

"We have data, but we can't use it properly." "Even after analyzing it, we can't see what to do next." This is a problem that many marketers face at least once. As a result, they often get lost in data and suffer from "analysis fatigue."

Marketing Agenda 2025

Maximizing the odds of success through "sensitivity x data science" ── A look behind the scenes of Marugame Seimen's unstoppable progress

On May 2025, 5, Katsutoshi Nagumo, Executive Officer and CMO of Toridoll Holdings and Director and Head of Marketing at Marugame Seimen, spoke at Marketing Agenda 22, Japan's top marketing conference, held in Okinawa...

From introduction to practice: Five checkpoints for effectively utilizing MMM

To effectively utilize MMM (Marketing Mix Modeling), it is essential not only to perform analysis, but also to interpret the results by comparing hypotheses with the analysis results, and to involve the entire organization in taking action.

Marketing Agenda 2024

Behind the scenes of a marketing strategy that increases your chances of success ── Marugame Seimen's data science method

Marugame Seimen is at the forefront of data-driven marketing, which is the ideal approach for many marketers. The man at the helm is Katsuaki Nagumo, Executive Officer and CMO of Toridoll Holdings and Director of Marketing at Marugame Seimen...

The cutting edge of marketing strategy formulation: Uncovering the mechanism of brand selection using "CMM"

In a highly competitive environment, companies are required to accurately communicate the appeal of their brands to consumers. However, it is not easy to accurately identify the key drivers that determine brand selection.
Therefore...