Data science x consulting
Marketing Support Case Studies
We will introduce a collection of case studies and interviews on how XICA has used its data science and consulting to provide marketing support and support to major companies.
FeaturedNotable Cases
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Aligning Decision-Making Through Understanding "Quantity x Quality" — Connecting Strategy and Execution with Data Science: Behind the Scenes of the Redefinition of the 'Koukun®' Brand [Brand Summit Autumn 2026 Event Report]
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Ito En's "Oi Ocha" brand is driving the evolution of decision-making with AI [Marketing Agenda 2026]
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Distribution / retailTop, the No. 1 eyewear retailer, uses data to develop its next-generation customer acquisition strategy.
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Manufacturer (food/consumables)ST Corporation's Challenge: Redefining Mature Brands Through "Data Science x AI x Human Resources" [Brand Summit Spring 2026 Event Report]
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Manufacturer (food/consumables)Challenging the champion with data science.
Prima Ham's Marketing Transformation
List of marketing support cases and customer testimonials
Articles in all categories
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Prima Ham Co., Ltd.
CategoryAligning Decision-Making Through Understanding "Quantity x Quality" — Connecting Strategy and Execution with Data Science: Behind the Scenes of the Redefinition of the 'Koukun®' Brand [Brand Summit Autumn 2026 Event Report]
Read the story -
ITO EN Co., Ltd.
CategoryIto En's "Oi Ocha" brand is driving the evolution of decision-making with AI [Marketing Agenda 2026]
Read the story -
Megane Top Co., Ltd.
Category Distribution / retailTop, the No. 1 eyewear retailer, uses data to develop its next-generation customer acquisition strategy.
Read the story -
S.T. Corporation
Category Manufacturer (food/consumables)ST Corporation's Challenge: Redefining Mature Brands Through "Data Science x AI x Human Resources" [Brand Summit Spring 2026 Event Report]
Read the story -
Prima Ham Co., Ltd.
Category Manufacturer (food/consumables)Challenging the champion with data science.
Prima Ham's Marketing TransformationRead the story -
KDDI CORPORATION
Category IT/Information CommunicationClarifying the relationship between consumer awareness and business results, and optimizing communication
Read the story -
Marugame Seimen Co., Ltd.
Category Travel/RestaurantUncovering the "key drivers" that will increase your business success rate
Read the story -
Japan Pizza Hut Co., Ltd.
Category Travel/RestaurantDuring the Delivery Sengoku period, differentiate yourself by promoting quality over quantity.
Read the story
