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The science of marketing
XICA MARKETING SCIENCE LAB
XICA Marketing Science Lab
For various marketing challenges,
A community that aims to solve problems using data science.
By making marketing a science,
We pursue marketing that will keep on winning.
Articles in all categories
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EventsLearning from Kewpie: Data-driven organizational collaboration and overall marketing optimization
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ReportEvent Report: Optimizing communication by clarifying the structure of consumer awareness and business results
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ReportEvent Report: The Story Behind the Success of "Marugame Udonatsu"
Hypothesis thinking that combines intuition and data -
EventsThe story behind the success of "Marugame Udonuts"
Hypothesis thinking that combines intuition and data -
EventsLearning from Seven-Eleven
How to identify the key drivers to become a store that continues to be chosen -
EventsOptimizing communication by clarifying the structure of consumer awareness and business results
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OtherAbout XICA MARKETING SCIENCE LAB