News About XICA Recruitment information Company
XICA Co., Ltd. - Corporate Brand Logo
Contact
Contact
See all news

XICA moves beyond "analysis," rebranding as an "AI Decision Engine."

Services/Products

For 15 years since its founding, XICA Co., Ltd., (Headquarters: Minato-ku, Tokyo; President and CEO: Yoshiaki Hirao; hereinafter referred to as XICA) has scientifically applied the power of data science to the marketing of many of Japan's leading companies. From June 2026, 6, XICA will refresh its service brand identity and value proposition. As AI-driven business efficiency becomes commonplace, the true competitive advantage between companies is shifting beyond efficiency to "transforming decision-making itself." In response to this situation, XICA will redefine itself as the "AI Decision Engine," a new concept that fuses its accumulated expertise in highly accurate analytical consulting (professional services) with its unique AI Platform, providing a decision-making foundation that enables management and business leaders to confidently take their next steps. At the same time, in addition to the marketing area, which has been its main focus until now, XICA will expand its support to company-wide decision-making areas such as business strategy, brand strategy, and organizational transformation.

Background to the rebranding: Why redefine ourselves now?

The widespread adoption of AI has dramatically lowered the barriers to data aggregation and prediction. However, currently, many companies' use of AI is limited to "replacing tasks" or "partial efficiency improvements." Such partial optimizations can be easily replicated by other companies and therefore do not lead to a sustainable competitive advantage.

In today's increasingly complex market environment, where methods relying solely on past experience and knowledge are no longer effective, what is truly needed in management is a transformation in decision-making that deciphers the "mechanisms of business growth" from vast amounts of data and maximizes the probability of success.

In this perspective, data analysis is merely a process, not the goal. XICA has been scientifically analyzing the marketing of top Japanese companies since the dawn of data science, deriving optimal solutions. The power of "analysis" that we have honed in the field for 15 years is now connected to the "evolution of decision-making itself." As we implement AI as the "decision-making engine" in organizations, XICA itself will also evolve into a partner that co-creates "decision-making mechanisms" together with our customers.

The "AI Decision Engine" is supported by "three cores" and driven by an unique AI platform, "XICA*AI Platform".

The "AI Decision Engine" consists of three value propositions: "Decision Insight," "Decision Refinement," and "Decision Intelligence," and the underlying foundation that connects them all: "XICA*AI Platform."

The "XICA*AI Platform" serves as the central hub, and the "three cores" work together to maximize the accuracy and speed of decision-making. In addition to implementing the AI ​​Platform, combining it with professional services from data science experts further accelerates decision-making optimized for the organization.

CORE 01: Decision Insight (Meaningful Data Analysis)

We restructure data not merely as facts, but as a "system of mechanisms that drives business." Leveraging the power of data science, we identify growth levers within complex business structures and derive solid evidence for decision-making.

CORE 02: Decision Refinement

Through dialogue with AI, we accelerate the thinking and decision-making processes of organizations. Based on the mechanisms systematized in CORE 01, we organize the issues and judgment criteria necessary for decision-making and translate them into a "decision-making structure" that the entire organization can implement with confidence.

CORE 03: Decision Intelligence (Assembling organizational knowledge into assets)

We create a system that stores decision-making processes and their results, enabling organizations to continuously learn. We integrate the entire process, from designing decision-making processes and building implementation infrastructure to accumulating organizational knowledge, tailored to each company's organizational structure and culture.

The "XICA*AI Platform" runs through three cores.

The "XICA*AI Platform" is the foundation that runs through these three cores, enabling a seamless cycle of analysis, decision-making, execution, and learning. It incorporates a learning loop that feeds past decision logs back into subsequent analysis and decision-making, preventing decision-making from being a one-off consumption and instead accumulating it as organizational knowledge. This continuously improves the accuracy and speed of judgment, achieving sustainable differentiation and organizational resilience (adaptability).

Proprietary AI platform "XICA*AI Platform"

Future prospects

With this rebranding as an opportunity, XICA will support companies by providing a decision-making platform that evolves "decision-making ability" itself through the power of data science. Going forward, we will expand our scope from the marketing domain to company-wide decision-making agendas such as business strategy, brand strategy, and organizational transformation, and strengthen our support for companies to transform into organizations that "embrace change and continue to win indefinitely."

Comment from Yoshiaki Hirao, President and CEO

For 15 years since its founding, XICA has believed in the power of data science and has scientifically unraveled marketing to help many of Japan's leading companies achieve sustainable growth. What we value most is not mere theoretical speculation, but the pursuit of the essentials for companies to "continue to win."

Having accumulated practical experience on the front lines, we feel a strong sense of challenge now that we have entered the AI ​​era. The spread of AI has dramatically lowered the hurdles for data aggregation and analysis. However, what we have seen through working together in numerous fields is that much of the current use of AI is limited to partial optimization, such as "replacing tasks" or "improving partial efficiency." There is no sustainable competitive advantage in simply extending efficiency that other companies can easily imitate. In today's increasingly complex market environment, what management truly needs is a "transformation of decision-making itself," which goes beyond mere efficiency.

That's why we've now taken a step to redefine ourselves as an "AI Decision Engine," connecting the analytical power we've honed to advance decision-making.

Our goal is not simply to automate tasks with AI, but to support "human victory through the use of AI." Our organic system, which connects "CORE 01," a structured, unique mechanism, to "CORE 03," where the results are accumulated as organizational wisdom, is an architecture derived from the overwhelming professional service practices accumulated on the front lines by our data scientists, researchers, and strategy consultants. We are convinced that assetizing decision-making is a management challenge that must be addressed as soon as possible. Beyond the confines of marketing, XICA will update Japanese management by providing infrastructure that supports company-wide management agendas such as business strategy and organizational transformation.

Service Information (AI Decision Engine "XICA")

XICA AI Decision Engine

We implement an "AI decision-making engine" that transforms corporate decision-making into organizational knowledge, enabling consistently winning management. Leveraging highly accurate data science, we unravel complex business mechanisms and provide end-to-end support, from "data semantics" to "assetizing organizational knowledge." Combined with our proprietary AI platform, "XICA*AI Platform," our high level of applicability provides a management infrastructure that enables the structuring of organizations into "consistently winning organizations" with asset value and reproducibility.

  • Brand name:XICA
  • Overview of services offered:Providing decision support systems, next-generation management operating systems, and strategic consulting based on data science.
  • Major achievements:We have a proven track record of providing data science-based decision support to major national clients in leading consumer goods, food, retail, telecommunications, and finance sectors in Japan.

About us

XICA Co., Ltd.

XICA Co., Ltd. is a data science firm whose purpose is to "create a just world where talent can flourish." Its greatest strength lies in the "intelligence of its human resources," comprised of leading data scientists, researchers, and strategy consultants from Japan and abroad. XICA is a professional group that supports the sustainable growth of companies through a scientific approach.

*XICA and the XICA name and logo are registered trademarks or trademarks of XICA Co., Ltd. in Japan and other countries.

Inquiries regarding this press release

  • XICA Co., Ltd. Public Relations Department:Kunimatsu
  • TEL:03-6380-9897
  • E-MAIL:pr@xica.net