Translation Disclaimer: This site uses automatic translations. Please refer to Japanese as the original content.

News About XICA Recruitment information Company

AI Decision Engine

Services

Unraveling the Customer Selection Mechanism (CMM) Brand selection and purchasing decision factors Unraveling the Investment Mechanism (MMM) Advertising effectiveness measurement and budget allocation Customer data analysis (CRM) Segment design and customer retention Revenue Growth Management (RGM) Optimizing pricing and promotions Consumer Trend Analysis (TREND) SNS analysis and consumer insights Marketing Strategy Design (STRATEGY) Strategy planning and concept design Incorporate these into organizational decision-making →

Insights

Interview video (Nawa × Hirao) Transform decision-making into an asset. Case studies and Reports Media/Column Articles Seminar Information Marketing Science Lab Tech Blog↗ Book/Publications

Itoen Event Reports Use one decision as an asset for the next decision. glasses top Examples of support/accompaniment Where is the next customer? プリマハム Event Reports Is high ratings the reason for being chosen? エステー Event Reports Bringing a mature brand back into action. KDDI Examples of support/accompaniment Will a change in mindset lead to results? Marugame Seimen Examples of support/accompaniment What determines the win rate? View all customer case studies → Case Request I will send you examples with similar conditions.

Start with the problem

01 Even if the metrics improve, the results don't change. 02 The reason for being chosen is unclear. 03 What happens after you buy it is not visible. 04 The outcome cannot be predicted before implementing any measures. 05 I don't have any evidence to show. 06 Analysis doesn't change the next move View the list of assignments →

Navigation

AI Decision Engine

Where to Start

01 Even if the metrics improve, the results don't change.
02 The reason for being chosen is unclear.
03 What happens after you buy it is not visible.
04 The outcome cannot be predicted before implementing any measures.
05 I don't have any evidence to show.
06 Analysis doesn't change the next move
View the list of assignments →

Company

News About XICA Recruitment information Company

Language

Case Request
Case Study Request

After reviewing your submission, we will send you emails with examples that closely match your situation.

From the early days of data science,
we support the decision-making of leading Japanese companies

AI Decision Engine — Decision-making engine for the AI era

From data analysis questions to decision-making design.

Regardless of the stage of consideration, please tell us about the current situation.

Contact
It's fine if the points aren't fully organized yet. I'd like to hear about the current situation.

→

Organizing the issues
Based on the information you've provided, I will narrow down the questions that need to be answered.

→

Proposed approach
Within the scope appropriate to the data and time period,
I will provide you with a detailed plan of how to proceed.

Search by issue Start the consultation

AI Decision Engine

AIDE Overview
↳ CORE 01 / Decision Insight
↳ CORE 02 / Decision Refinement
↳ CORE 03 / Decision Intelligence
↳ AI Platform (AIP)
↳ How to get started

Services

Customer Selection Mechanism Discovery (CMM)
Investment Mechanism Discovery (MMM)
Customer Data Analysis (CRM)
Revenue Growth Management (RGM)
Consumer Trend Analysis
Marketing Strategy Design

Insights

Interview video (Nawa x Hirao)
↳ Transform decision-making into an asset
Case studies and Reports
Media/Column Articles
Seminar Information
Marketing Science Lab
Tech Blog↗
Book/Publications

Clients

Customer Case Studies
Case Request

About XICA

About XICA
Company
Recruitment information
News
About PR and interviews

© 2026 XICA Co., Ltd. Basic policy regarding the proper handling of specific personal information, etc. Privacy Policy Information Security Policy

X↗ Facebook↗ LinkedIn↗