TAS Building 2F
2−5−2 Nishikanda, Chiyoda-Ku,
Tokyo, 101-0065, Japan View on Google Map
© 2022 XICA CO.,LTD.
Creating a just world filled
with blooming potential.
We provide transparent and fair mechanisms powered by data science technology to maximize and fulfill the blooming potential in people, organizations, and society.
Democratizing data analysis
and the proper evaluation
Data analysis in the current marketing industry is left to a limited number of experts, but we provide solutions that open the doors to data analysis for non-experts and promotes proper marketing evaluations, which in turn maximizes creativity and generates reproducible success.
Not just experts in data,
but experts in enabling results
XICA has the technological capability to create products that can be effectively utilized by users without expertise in advanced data science.
Not only do we deliver the technology for data analysis, we also pursue business results by constantly going out into the field and making regular updates based on the knowledge we gain from our experience.
Through these efforts, XICA's has established a strength as a data science company in its ability to create a system that enables anyone to produce results through the utilization of data.
There are constant technological advancements within the marketing industry, but little known are the structural problems that remain unresolved.
In 2016, the existence of rampant ""non-transparent business practices"" throughout the advertising industry was revealed by the Association of National Advertisers and shocked the entire world.
An investigative report released by the Fair Trade Commission in 2010 also revealed the existence of such non-transparent business practices in Japan.
These structual problems remain unsolved, and yet 6 trillion yen is annually invested into this industry in Japan alone.
Due to issues such as unclear return on investment of advertisements, and non-transparent ad trading processes, there is widespread evidence of non-transparent informational and financial transations in the industry.
XICA will utilize data science to solve these usses, and transform the industry into one in which everyone can practice transparent and fair marketing.
The "XICA WAY" is a set of action guidelines desgined to promote our vision and mission, to be referenced and followed by our company members.How to practice the "XICA WAY"