14th Floor, Roppongi T-Cube,
3-1-1 Roppongi, Minato-ku,
Tokyo 106-0032 Japan View on Google Map
© 2023 XICA CO.,LTD.
Creating a just world filled
with blooming potential.
We provide transparent and fair mechanisms powered by data science technology to maximize and fulfill the blooming potential in people, organizations, and society.
To uncover insights
from all data.
While the amount of data is ever increasing, the capacity to analyze, interpret and draw value from that data remains limited to a handful of experts. Through the combination of data science and technology, we create systems that allows anyone to extract insights from data, enabling people to achieve sustainable results while expressing their creativity.
Not just experts in data,
but experts in enabling results
XICA has the technological capability to create products that can be effectively utilized by users without expertise in advanced data science.
Not only do we deliver the technology for data analysis, we also pursue business results by constantly going out into the field and making regular updates based on the knowledge we gain from our experience.
Through these efforts, XICA's has established a strength as a data science company in its ability to create a system that enables anyone to produce results through the utilization of data.
There are constant technological advancements within the marketing industry, but little known are the structural problems that remain unresolved.
In 2016, the existence of rampant ""non-transparent business practices"" throughout the advertising industry was revealed by the Association of National Advertisers and shocked the entire world.
An investigative report released by the Fair Trade Commission in 2010 also revealed the existence of such non-transparent business practices in Japan.
These structual problems remain unsolved, and yet 6 trillion yen is annually invested into this industry in Japan alone.
Due to issues such as unclear return on investment of advertisements, and non-transparent ad trading processes, there is widespread evidence of non-transparent informational and financial transations in the industry.
XICA will utilize data science to solve these usses, and transform the industry into one in which everyone can practice transparent and fair marketing.
The "XICA WAY" is a set of action guidelines desgined to promote our vision and mission, to be referenced and followed by our company members.How to practice the "XICA WAY"
XICA provides marketing consulting services that support the strategy formulation, tactics design, execution and effectiveness measurement in a single integrated process based on data science.
We reduce the inherent uncertainty of marketing by providing data-driven solutions tailor-made to our clients.
For more information about our services and solutions, please visit XICA service website (Japanese).