〒106-0032
3-1-1 Roppongi, Minato-ku, Tokyo
Roppongi T Cube 14F (Reception 14th floor) View on Google Map
© 2024 XICA CO.,LTD.
Overview of XICA services
Business overview
Data Science ×
Marketing consulting
XICA enables marketers to confidently drive business success with data science-powered solutions.
CLIENTS We have supported over 250 clients,
We have supported over 250 clients,
including some of Japan's largest brands.
CHALLENGES WE ADDRESS Problems XICA solves
XICA has partnered with marketers and business leaders from over 250 client companies to successfully tackle three common challenges.
Evaluating ROI on business results
The lack of clear ROI evaluation makes it challenging to invest confidently in high-impact initiatives
Identifying what to improve
Difficulty in identifying failure/success factors and determining improvement strategies and actions
Adapting to change
Rapidly changing environment makes traditional approaches less effective, and complicates the prioritization of key challenges
OUR SOLUTION XICA Solution Overview
XICA's solutions help you clearly define and evaluate the "Quality" and "Quantity" of your marketing, establishing a strong foundation for data-driven decisions and always-on optimization capabilities.
OUR APPROACH Solution delivery approach
The 8 Essential Steps for Turning Data Analysis into Business Results
Data-driven marketing requires more than just "data analysis".
At XICA, we emphasize eight fundamental steps and work closely with each company to maximize tangible business results.
Partner Approach
As a data science partner, we empower our clients to enhance their data utilization and drive digital transformation. We offer comprehensive support, ranging from project-based assistance to hands-on involvement, including data analysis, marketing strategy development, and talent development.
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- Breaking away from copying last year's budget allocation -
Effective use of data is important for improving business results, and "MMM (Marketing Mix Modeling)" has been gaining attention again in recent years. MMM is...
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Branding advertising should also evaluate the “brand accumulation effect”
Branding advertising is not intended for short-term sales, so it is difficult to understand its impact on sales. Brandy…
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A Practical Guide to Modern MMM for Marketers
In recent years, in order to respond to issues such as the diversification of marketing channels and the cookie regulations, many companies have started using MMM (marketing mix modeling).
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Those who control the 4Ps control business.
We will introduce examples of how to use MMM to maximize marketing results based on the theme of "4P", the four important strategies in marketing.
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The 8 Essential Steps for Turning Data Analysis into Business Results
This document explains the basic flow of data analysis that you should remember in order to achieve results.
Data analysis can be used for decision making and specific actions... -
A guide to multiple regression analysis in Excel that empowers marketers
Multiple regression analysis is a statistical method for predicting the future by explaining (equating) the ups and downs of the resulting data using multiple elemental data.
Utilizing multiple regression analysis… -
An approach to the unconscious that boosts creative effectiveness
Did you know that 95% of people's behavior is determined by their "unconsciousness", which does not appear in surveys or interviews?
This time, it's marketing... -
What is the optimal investment ratio between branding ads and mowing ads?
Based on the theme of "branding advertising effects," which are difficult to visualize, we analyzed the brand accumulation effect and the optimal investment allocation between branding advertising and reaping advertising...
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Can the effect of branding advertising on sales be proven?
The much-talked-about MMM visualizes the sales impact of "branding advertising," which has been thought to be difficult to understand, and provides numerical evidence that will make you reconsider budget cuts.
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How to prove with numbers that "TV commercial placement should be strengthened"?
Through effectiveness analysis using MMM, we verified the hypothesis that strengthening TV commercials, which are effective in increasing awareness, is also effective in increasing the number of inquiries, and reallocated advertising budgets...
OUR SERVICES Service contents
CMM (Consumer Mix Modeling)
COMPASS
COMPASS（コンパス）は、消費者のブランド選択におけるメカニズム 「マーケティングの4P（商品・サービス/チャネル/価格/プロモーション）や競合・外的要因といった各要素が、消費者のブランド選択（購買）に与える影響」 を解明するCMM（Consumer Mix Modeling）サービスです。
Examples of problems that can be solved
- Not understanding why consumers choose brands
- Unable to compare with competitors and not know how to improve competitiveness
- Not sure how to improve customer loyalty?
- Want to realize data-driven decision-making in brand strategy
MMM (Marketing Mix Modeling)
MAGELLAN
MAGELLAN（サイカマゼラン）は、各種マーケティング要素の成果に対する貢献度合い、および成果獲得における効率を数値化し、事業成果に対するROIを最大化する予算配分案を算出するMMM（Marketing Mix Modeling）サービスです。
Examples of problems that can be solved
- It is difficult to see the cost-effectiveness of each initiative, including offline advertising
- The long-term effects of branding activities cannot be measured
- Measuring and explaining the effectiveness of marketing investments is difficult
- Difficult to determine optimal budget allocation to maximize ROI
Marketing Strategy
We design optimal solutions that combine our strategic design and statistical analysis capabilities to meet the challenges our clients face. This is a consulting service that maximizes success rates and repeatability by working together to build and operate a foundation for integrated marketing evaluation and optimizing the client company's PDCA cycle.
using big data
This service analyzes a wealth of text data that reflects consumer feedback, extracts demand trends and consumer needs from keywords and context, and understands individual customers from the vast amount of raw feedback to provide problem-solving hints and hypothesis-based strategies.
Creative Analysis & Production
This service uses analytical techniques that utilize brainwave analysis and data science to identify the creative elements and structures that will lead to results, allowing us to produce TV commercial creatives based on scientific evidence.
Media
Planning & Buying
This is a planning and buying service that uses data science to calculate the optimal areas, stations, and patterns for TV commercials to maximize ROI.
Ad-hoc analysis
This is an analysis service that can flexibly respond to specific problems and issues. We provide customized data analysis according to the client's needs, including CRM analysis, cluster analysis, audience rating analysis, and recommendation systems.
Training/HR Development
We provide courses and training to develop human resources with specialized knowledge and skills in data science and marketing. We aim to improve the skills of everyone from management to general employees, and support data-driven decision-making.