106-0032
3-1-1 Roppongi, Minato-ku, Tokyo
Roppongi T Cube 14F (Reception 14th floor) View on Google Maps
© XICA CO.,LTD.
Overview of XICA services
Business overview
Supporting the creation of a "winning" marketing organization
XICA is aimed at marketers who are responsible for business results.
We provide solutions that combine data science and consulting.
CLIENTS We have supported over 250 clients,
We have supported over 250 clients,
including some of Japan's largest brands.
CHALLENGES WE ADDRESS Problems XICA solves
XICA has partnered with marketers and business leaders from over 250 client companies to successfully tackle three common challenges.
Evaluating ROI on business results
The lack of clear ROI evaluation makes it challenging to invest confidently in high-impact initiatives
Identifying what to improve
Difficulty in identifying failure/success factors and determining improvement strategies and actions
Adapting to change
Rapidly changing environment makes traditional approaches less effective, and complicates the prioritization of key challenges
OUR SOLUTION XICA Solution Overview
XICA's solutions help you clearly define and evaluate the "Quality" and "Quantity" of your marketing, establishing a strong foundation for data-driven decisions and always-on optimization capabilities.
OUR APPROACH Solution delivery approach
The 8 Essential Steps for Turning Data Analysis into Business Results
Data-driven marketing requires more than just "data analysis".
At XICA, we emphasize eight fundamental steps and work closely with each company to maximize tangible business results.
Partner Approach
As a data science partner, we empower our clients to enhance their data utilization and drive digital transformation. We offer comprehensive support, ranging from project-based assistance to hands-on involvement, including data analysis, marketing strategy development, and talent development.
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Identify your selling points to beat your competitors
"I'm doing competitive analysis, but it's not leading to any action...'
"Even after looking at the data, I'm still not sure which measures will work...'
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Can you convince management of your strategy with data?
"I'm doing competitive analysis, but it's not leading to any action...'
"Even after looking at the data, I'm still not sure which measures will work...'
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Are you continuing a war of attrition on the same playing field as your competitors?
"I'm doing competitive analysis, but it's not leading to any action...'
"Even after looking at the data, I'm still not sure which measures will work...'
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Introduction to hypothesis thinking for marketers
"We have data, but we don't know how to use it," or "Even if we analyze it, we can't see what to do next." This is a problem that many marketers face at least once.
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Marketing Agenda 2025
On May 2025, 5, Toridoll Holdings Executive Vice President and CEO, Toray Industries, Inc., presented their latest report at Marketing Agenda 22, Japan's top marketing conference, held in Okinawa.
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From introduction to practice: Five checkpoints for effectively utilizing MMM
In order to effectively utilize "MMM (Marketing Mix Modeling)", it is necessary not only to analyze but also to interpret the results by comparing the hypotheses with the analysis results...
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Marketing Agenda 2024
Marugame Seimen is at the forefront of data-driven marketing, which is the ideal approach for many marketers. The person in charge of this is Toridoll Holdings Executive Officer…
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The cutting edge of marketing strategy formulation: Uncovering the mechanism of brand selection using "CMM"
In a highly competitive environment, companies are required to accurately convey the appeal of their brands to consumers. However, what are the key drivers for choosing a brand?
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The key to successful marketing: 10 things to check before introducing MMM
To successfully implement "MMM (Marketing Mix Modeling)", it is not enough to simply collect data; it is also necessary to set clear objectives, identify issues, and apply appropriate…
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Marketing Agenda Tokyo 2024
Kewpie, which continues to contribute to food and health around the world with its core values of "delicious, kind, and unique," is performing so well that it expects to achieve its highest annual profit ever this year...
OUR CONSULTING SERVICES Consulting areas and service content
Optimizing the "quality" of your strategy:
CMM(Consumer Mix Modeling)
COMPASS
COMPASS is a CMM (Consumer Mix Modeling) analysis platform that elucidates the mechanism behind consumer brand selection: "the influence that each element, such as the 4Ps of marketing (products/services/channels/price/promotions) as well as competition and external factors, has on consumer brand selection (purchase)."
Examples of problems that can be solved
- I don't understand why consumers choose brands
- Unable to compare with competitors and not know how to improve competitiveness
- Not sure how to improve customer loyalty?
- Lack of data-driven decision-making in brand strategy
Optimizing the "quantity" of investment:
MMM(Marketing Mix Modeling)
MAGELLAN
MAGELLAN is an MMM (Marketing Mix Modeling) analysis platform that quantifies the contribution of various marketing elements to results and their efficiency in achieving those results, and calculates budget allocation proposals that maximize ROI for business results.
Examples of problems that can be solved
- It is difficult to see the cost-effectiveness of each initiative, including offline advertising
- The long-term effects of branding activities cannot be measured
- Measuring and explaining the effectiveness of marketing investments is difficult
- Difficult to determine optimal budget allocation to maximize ROI
Marketing Strategy
We design optimal solutions that combine our strategic design and statistical analysis capabilities to meet the challenges our clients face. This is a consulting service that maximizes success rates and repeatability by working together to build and operate a foundation for integrated marketing evaluation and optimizing the client company's PDCA cycle.
Trends & Insights Discovery
This service analyzes a wealth of text data that reflects consumer feedback, extracts demand trends and consumer needs from keywords and context, and understands individual customers from the vast amount of raw feedback to provide problem-solving hints and hypothesis-based strategies.
Ad-hoc analysis
This is an analysis service that can flexibly respond to specific problems and issues. We provide customized data analysis according to the client's needs, including CRM analysis, cluster analysis, audience rating analysis, and recommendation systems.
Training/HR Development
We provide courses and training to develop human resources with specialized knowledge and skills in data science and marketing. We aim to improve the skills of everyone from management to general employees, and support data-driven decision-making.