〒106-0032
3-1-1 Roppongi, Minato-ku, Tokyo
Roppongi T Cube 14F (Reception 14th floor) View on Google Map
© 2024 XICA CO.,LTD.
Overview of XICA services
Business overview
Data Science ×
Marketing consulting
XICA enables marketers to confidently drive business success with data science-powered solutions.
CLIENTS We have supported over 250 clients,
We have supported over 250 clients,
including some of Japan's largest brands.
CHALLENGES WE ADDRESS Problems XICA solves
XICA has partnered with marketers and business leaders from over 250 client companies to successfully tackle three common challenges.
Evaluating ROI on business results
The lack of clear ROI evaluation makes it challenging to invest confidently in high-impact initiatives
Identifying what to improve
Difficulty in identifying failure/success factors and determining improvement strategies and actions
Adapting to change
Rapidly changing environment makes traditional approaches less effective, and complicates the prioritization of key challenges
OUR SOLUTION XICA Solution Overview
XICA's solutions help you clearly define and evaluate the "Quality" and "Quantity" of your marketing, establishing a strong foundation for data-driven decisions and always-on optimization capabilities.
OUR APPROACH Solution delivery approach
The 8 Essential Steps for Turning Data Analysis into Business Results
Data-driven marketing requires more than just "data analysis".
At XICA, we emphasize eight fundamental steps and work closely with each company to maximize tangible business results.
Partner Approach
As a data science partner, we empower our clients to enhance their data utilization and drive digital transformation. We offer comprehensive support, ranging from project-based assistance to hands-on involvement, including data analysis, marketing strategy development, and talent development.
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Marketing Agenda Tokyo 2024
Kewpie, which continues to contribute to food and health around the world with its core values of "delicious, kind, and unique," is performing so well that it expects to achieve its highest annual profit ever this year...
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MMM Reality: 2024 Edition
This 2024 report explains the latest findings and trends about Marketing Mix Modeling (MMM), which is widely used in the marketing field.
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The value and limitations of "MMM"
"MMM (Marketing Mix Modeling)" is extremely helpful in areas that many marketers struggle with, such as cookie regulation and ROI accountability...
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- Breaking away from copying last year's budget allocation -
Effective use of data is important for improving business results, and "MMM (Marketing Mix Modeling)" has been gaining attention again in recent years. MMM is...
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Branding advertising should also evaluate the “brand accumulation effect”
Branding advertising is not intended for short-term sales, so it is difficult to understand its impact on sales. Brandy…
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A Practical Guide to Modern MMM for Marketers
In recent years, in order to respond to issues such as the diversification of marketing channels and the cookie regulations, many companies have started using MMM (marketing mix modeling).
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Those who control the 4Ps control business.
We will introduce examples of how to use MMM to maximize marketing results based on the theme of "4P", the four important strategies in marketing.
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The 8 Essential Steps for Turning Data Analysis into Business Results
This document explains the basic flow of data analysis that you should remember in order to achieve results.
Data analysis can be used for decision making and specific actions... -
A guide to multiple regression analysis in Excel that empowers marketers
Multiple regression analysis is a statistical method for predicting the future by explaining (equating) the ups and downs of the resulting data using multiple elemental data.
Utilizing multiple regression analysis… -
An approach to the unconscious that boosts creative effectiveness
Did you know that 95% of people's behavior is determined by their "unconsciousness", which does not appear in surveys or interviews?
This time, it's marketing...
OUR SERVICES Our Services
CMM (Consumer Mix Modeling)
COMPASS
COMPASS is a CMM (Consumer Mix Modeling) service that elucidates the mechanism behind consumer brand choice: "the influence that each element of marketing, such as the 4Ps (product/service/channel/price/promotion) as well as competition and external factors has on consumer brand choice (purchase)."
Examples of problems that can be solved
- Not understanding why consumers choose brands
- Unable to compare with competitors and not know how to improve competitiveness
- Not sure how to improve customer loyalty?
- Want to realize data-driven decision-making in brand strategy
MMM (Marketing Mix Modeling)
MAGELLAN
MAGELLAN is an MMM (Marketing Mix Modeling) service that quantifies the contribution of various marketing elements to results and their efficiency in achieving results, and calculates budget allocation proposals that maximize ROI for business results.
Examples of problems that can be solved
- It is difficult to see the cost-effectiveness of each initiative, including offline advertising
- The long-term effects of branding activities cannot be measured
- Measuring and explaining the effectiveness of marketing investments is difficult
- Difficult to determine optimal budget allocation to maximize ROI
Marketing Strategy
We design optimal solutions that combine our strategic design and statistical analysis capabilities to meet the challenges our clients face. This is a consulting service that maximizes success rates and repeatability by working together to build and operate a foundation for integrated marketing evaluation and optimizing the client company's PDCA cycle.
Trends & Insights Discovery
This service analyzes a wealth of text data that reflects consumer feedback, extracts demand trends and consumer needs from keywords and context, and understands individual customers from the vast amount of raw feedback to provide problem-solving hints and hypothesis-based strategies.
Creative Analysis & Production
This service uses analytical techniques that utilize brainwave analysis and data science to identify the creative elements and structures that will lead to results, allowing us to produce TV commercial creatives based on scientific evidence.
Media
Planning & Buying
This is a planning and buying service that uses data science to calculate the optimal areas, stations, and patterns for TV commercials to maximize ROI.
Ad-hoc analysis
This is an analysis service that can flexibly respond to specific problems and issues. We provide customized data analysis according to the client's needs, including CRM analysis, cluster analysis, audience rating analysis, and recommendation systems.
Training/HR Development
We provide courses and training to develop human resources with specialized knowledge and skills in data science and marketing. We aim to improve the skills of everyone from management to general employees, and support data-driven decision-making.