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Media Planning & Buying
Media Planning & Buying
Planning & buying that maximizes business results by predicting uncertainty in media placement results
ABOUT XICA's planning and buying
Optimize your media plan with data,
Media buying committed to results (ROI)
This is a solution that uses cutting-edge data science to calculate the optimal distribution of TV commercials, including areas, stations, and placement patterns.
After an ad is published, we carry out all the steps from effect analysis using MMM (marketing mix modeling) to planning, making it possible to make media purchases that are committed to results.
Maximize the effectiveness of TV commercials
planning secrets
This is a solution that allows you to select areas, stations, lines, program slots, and flight patterns to maximize the effectiveness of TV commercials through ROI-based TV commercial planning.
Traditional TV commercial planning
- Goal
- Maximize reach
- Area allocation
- Mainly in large cities.
Rural areas are allocated according to planning for large cities.
- TV station distribution,
line drawing, flight
Pattern selection - Based on past experience and knowledge,
Allocate and select according to individual
XICA TV commercial planning
- Goal
- Maximize ROI
- Area allocation
- Regardless of metropolis/region,
Area allocation to maximize results
- TV station distribution,
line drawing, flight
Pattern selection - Allocation and selection based on quantitative analysis
*Also reflects advertisers' requests
PROCESS XICA’s TV commercial placement process
Area allocation optimization
Calculate the optimal media/area allocation to maximize sales within the total advertising budget using MMM analysis
Advertising planning
We propose a plan to maximize ROI. In each area, we calculate the optimal placement plan based on data.
Buying
Buying based on planning to maximize ROI
STEP 1
From the advertiser
Consultation regarding publication
STEP 2
Analyze indicators with XICA
Presenting target outcome line
STEP 3
With an optimized plan
Advertising
Download case study materials
Achieving TV commercial placement that not only increases reach but also maximizes sales
～Success stories of major consumer goods manufacturers～
Download the Case Study
Download case study materials
SOLUTION Common problems that can be solved
CASE 01
Although the budget for TV commercials has been determined, there are issues with optimizing the planning.
SOLUTION
You can aim to maximize sales within your budget by planning TV commercials to maximize ROI.
CASE 02
Multiple materials are distributed at a uniform amount, and the optimal amount of each material is not known.
SOLUTION
Optimal planning can be done to maximize results for each creative.
CASE 03
It is not possible to plan subdivided by area.
SOLUTION
You can understand the effects of each area numerically and understand the area allocation that will maximize the results.
TECHNOLOGY Related XICA technology
