Download explanatory materials about XICA's marketing analysis, consulting and execution support services that utilize data science .
Contents of the material
Company profile and solutions provided
Overview, features, benefits and output of each solution
- Marketing effectiveness verification & budget allocation (MMM): Optimizing "quantity"
- Understanding the Mechanism of Consumer Brand Choice (CMM): Optimizing "Quality"
- Solutions for individual issues (from strategy to execution, specialized for each industry and business)
- Success stories using XICA solutions
Japanese only