Discover consumer trends & insights
using big data

Trend & Insight

Discover new marketing approaches from consumer voices

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OVERVIEW Overview

Analyze the volume and trends of messages from qualitative data sent by consumers in real time.
This is a research/analysis solution that extracts demand trends and insights from keywords and context and discovers new customer segments according to our client's business objectives.
Our specialized strategic planners and marketing researchers will be in charge of creating reports and consulting that can be used for your strategy formulation, product development, creative development, promotion planning, etc.

FEATURES Features

Hypothesis-search approach

Collect/classify posts based on keywords related to brands and markets. Capture the characteristics of each user attribute and formulate a detailed hypothesis.

Also pay attention to “N1’s voice”

A single voice that is often overlooked in mechanical/quantitative approaches. Researchers identify content that is a sign of creating future customers.

Multifaceted analysis

We grasp phenomena from multiple angles using different data such as TV programs, internet news, and survey data, and objectively view the actual situation and potential for growth.

Human support that leads to project success

Consultants and strategic planners who are well-versed in execution work together to handle projects. We support the growth of our customers' businesses without falling into inorganic data analysis, with a scope that extends to the implementation of specific measures.