Data-driven marketing strategy formulation

Data-Driven Marketing Strategy

Formulation of highly accurate marketing strategies using data and construction and operation of evaluation infrastructure

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OVERVIEW Overview

Depending on the customer's issues, we design optimal strategy formulation solutions that combine XICA's strategic design and statistical analysis capabilities, and conduct data-based analysis/strategy design to provide proven marketing aimed at achieving results. We help you develop your strategy.
We also optimize our clients' marketing cycles with data-driven activities to maximize win rates and repeatability.
Together, we will build and operate the foundation for integrated marketing evaluation.

Marketing strategy for overall optimization
Formulation/evaluation infrastructure construction process

Marketing strategy formulation

Marketing integrated evaluation system construction/operation

Problem identification

Identifying core challenges to achieve your goals

Project
design

Designing methodologies and processes for problem-solving

Investigation/Analysis/
Strategy formulation

Action plan for issue-specific research, analysis, and strategy development

Integrated evaluation system
Design

Evaluation of Analytical Methods and Models / Data Design

Integrated evaluation system
Development

Development of an evaluation system

Integrated evaluation system
Operation/Improvement

Operational management and strategic improvement of the infrastructure aimed at maximizing win rates and reproducibility.

SOLUTIONS Solutions

What path should we chart for the sustainable growth of our brands in an increasingly competitive environment and diversifying consumer needs? In a marketing environment where there are a huge number of variables and it is difficult to consistently make the best choices, we design reliable strategic scenarios and maximize return on investment using solutions centered on data, statistical analysis, and strategic design capabilities. We will accompany you towards the realization of marketing management for your business.

Solution example

Assignment example

Identifying markets to capture and visualizing target images

Solution example

Using market/competitive analysis, survey data, and various statistical analyses, we visualize target market segments, clarify clusters at each customer stage, and formulate highly accurate STP strategies.

Benefit

Identify potential markets for your brand
It is possible to clarify the strategic target image based on quantitative evidence.

Assignment example

Identifying true competitors/external factors impacting your brand's performance

Solution example

Convert the amount of topics in a category into time-series data for each information contact point, use statistical analysis to explore the correlation with the results of your own brand (sales, changes in attitude, etc.), and elucidate external factors that influence brand results.

Benefit

Visualize factors that influence brand performance outside of your own marketing activities
You can identify when to strengthen marketing measures and when to avoid them.

Assignment example

Elucidation of the critical path that captures the structure of brand factors that influence sales growth

Solution example

Through survey data and various statistical analyses, we identified KSF (key success factors = attitude change indicators) for increasing new and repeat customers and brand evaluation items that boost KSF, and elucidated the factors directly linked to results and their structure. visualize

Benefit

Attitude changes and brand evaluations that should be targeted for improvement can be identified.
A reliable critical path can be structured to maximize results.

Assignment example

Establishing an “evaluation” system to achieve overall optimization of marketing

Solution example

By quantitatively and timely understanding the correlation between marketing measures, KSF/KPI, and KGI, and designing, developing, and operating an integrated evaluation system that can be centrally managed, we can optimize marketing as a whole in a data-driven manner and maximize the return on investment. aim to become

Benefit

It is possible to formulate highly accurate improvement policies for strategies/tactics to maximize return on investment.
You can simulate the KPI target value calculated backwards from the KGI achievement.
You can design the optimal policy investment allocation according to your objectives.

According to the issues of each individual company
custom solution
We will provide it.

Market identification

Customer understanding

Identifying competitive and external factors

Identifying KSF

Strategy structuring

Systematizing the evaluation process

Centralized management

Overall optimization

Maximize ROI

FEATURES Features

By making the most of the knowledge and resources of XICA, a data science company, and combining our strategic design and statistical analysis capabilities, we will design optimal solutions according to the challenges of our customers as a strategic partner and promote data-driven marketing. We will accompany you towards the realization of this goal.