PIVOT appearance
[Correct marketing effectiveness analysis]
Misconceptions about MMM
Message
This time, XICA CEO Hirao appeared on PIVOT's official channel "&TALK" program on the topic of "The Cutting Edge of Data-Driven Marketing: Misjudgments in Marketing Effectiveness Analysis."
Marketing Mix Modeling (MMM) has been adopted by an increasing number of companies in recent years, but there are still some MMMs that are unable to perform analysis that is based on actual conditions.
In order to avoid making incorrect decisions when making important marketing decisions, it is essential to have a correct analysis of marketing effectiveness. In this video, we explain common misconceptions about MMM and points to note when putting it into practice.
In addition, we will introduce a solution concept called CMM (Consumer Mix Modeling) that addresses issues that cannot be resolved by MMM alone.
This is a must-watch video for marketers who want to know the "correct marketing effectiveness analysis" necessary to maximize ROI.
Recommended for
- Those who want to know about misconceptions about MMM and points to note when introducing it
- Those who want to learn how to properly conduct marketing effectiveness analysis
- Those who would like to know the overview of marketing effectiveness analysis methods (MMM and CMM)
Program
- opening
- Misinterpretation of Marketing Effectiveness Analysis
- How to conduct an effectiveness analysis
- MMM (Marketing Mix Modeling) and CMM (Consumer Mix Modeling)
- Future Vision
