[Event Report] Materials
FeaturedFeatured materials
-
Marketing Agenda 2026
The Evolution of "Oi Ocha" to Survive the Era of Inflation: Utilizing AI and Data Science to Assetize "Decision Making" [Marketing Agenda 2026 Event Report]
On June 3, 2026, at "Marketing Agenda 2026" held in Okinawa, Mitsumasa Shida, Executive Officer and Head of Marketing at Ito En Ltd., and Yoshiaki Hirao, President and CEO of XICA, took the stage. The theme of this event was...
-
Advertising Week Asia 2025
Next-generation management required in the age of AI: How to lead the evolution of individuals and organizations
At Advertising Week Asia in December 2025, Hirao of XICA will be speaking on the theme of "Next-Generation Management Required in the AI Era." Six top marketers featured in the book "The Thinking Method of Data Analysis for Targeted Sales Growth" will also be speaking...
-
MarkeZine Day 2026 Spring
DataScience for Growth Marugame Seimen's Way: Using Data Science to Maximize Your Win Rate -- The Key to Decision-Making that Overcomes Uncertainty
On March 3, 2026, at the "MarkeZine Day 2026 Spring" event held in Tokyo, the Marketing Strategy Section Manager of the Marketing Department, KANDO Communications Division, Toridoll Holdings, and Marketing Manager of Marugame Seimen, spoke...
-
Brand Summit 2026 Spring
S.T. is taking on the challenge of redefining mature brands through "Data Science x AI x People"
On March 12, 2026, at the "Brand Summit Spring 2026," an event covering the current state of marketing held in Hiroshima, Mr. Hiroshi Kozuki, President and CEO of ST Corporation, and Mr. Yoshiaki Hirao, President and CEO of XICA, took the stage. This time...
-
Breaking away from the illusion of success
Data-driven analysis and design to maximize return on marketing investment
"Although the figures in the analysis report are favorable, for some reason sales across the business are sluggish.'
Many companies face this deep-rooted problem of "the illusion of success." The cause is often...
Data-Driven Decision-Making and Consulting Resources
Event Report Articles
-
Category Event ReportsMarketing Agenda 2026
The Evolution of "Oi Ocha" to Survive the Era of Inflation: Utilizing AI and Data Science to Assetize "Decision Making" [Marketing Agenda 2026 Event Report]
On June 3, 2026, at "Marketing Agenda 2026" held in Okinawa, Mitsumasa Shida, Executive Officer and Head of Marketing at Ito En Ltd., and Yoshiaki Hirao, President and CEO of XICA, took the stage. The theme of this event was...
View the document -
Category Event ReportsAdvertising Week Asia 2025
Next-generation management required in the age of AI: How to lead the evolution of individuals and organizations
At Advertising Week Asia in December 2025, Hirao of XICA will be speaking on the theme of "Next-Generation Management Required in the AI Era." Six top marketers featured in the book "The Thinking Method of Data Analysis for Targeted Sales Growth" will also be speaking...
View the document -
Category Event ReportsMarkeZine Day 2026 Spring
DataScience for Growth Marugame Seimen's Way: Using Data Science to Maximize Your Win Rate -- The Key to Decision-Making that Overcomes Uncertainty
On March 3, 2026, at the "MarkeZine Day 2026 Spring" event held in Tokyo, the Marketing Strategy Section Manager of the Marketing Department, KANDO Communications Division, Toridoll Holdings, and Marketing Manager of Marugame Seimen, spoke...
View the document - Category Event Reports
Brand Summit 2026 Spring
S.T. is taking on the challenge of redefining mature brands through "Data Science x AI x People"
On March 12, 2026, at the "Brand Summit Spring 2026," an event covering the current state of marketing held in Hiroshima, Mr. Hiroshi Kozuki, President and CEO of ST Corporation, and Mr. Yoshiaki Hirao, President and CEO of XICA, took the stage. This time...
View the document - Category Event Reports
Marketing Agenda 2025
Maximizing the odds of success through "sensitivity x data science" ── A look behind the scenes of Marugame Seimen's unstoppable progress
On May 2025, 5, Katsutoshi Nagumo, Executive Officer and CMO of Toridoll Holdings and Director and Head of Marketing at Marugame Seimen, spoke at Marketing Agenda 22, Japan's top marketing conference, held in Okinawa...
View the document -
Category Event ReportsMarketing Agenda 2024
Behind the scenes of a marketing strategy that increases your chances of success ── Marugame Seimen's data science method
Marugame Seimen is at the forefront of data-driven marketing, which is the ideal approach for many marketers. The man at the helm is Katsuaki Nagumo, Executive Officer and CMO of Toridoll Holdings and Director of Marketing at Marugame Seimen...
View the document -
Category Event ReportsMarketing Agenda Tokyo 2024
Kewpie takes on the challenge of total marketing optimization through digital transformation ── The key to organizational collaboration is a data-driven decision-making platform
Kewpie continues to contribute to food and health around the world with its philosophy of "delicious, kind, and unique." While achieving such strong results this fiscal year that it expects to achieve its highest annual profit ever, it is also working to strengthen its core products and expand its value-added products through marketing...
View the document
