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Data-driven marketing insights and data science
With a focus on data-driven marketing and data science, we share the latest trends and practical knowledge from the perspectives of marketing strategy, data utilization, and consulting.
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Data utilization[Data analysis starting from zero #1] “8 steps of analysis” that data analysis beginners should know first
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Column“Modern MMM (Marketing Mix Modeling)” Practical Guide for Marketers
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About XICAThe science of branding: How to increase brand equity and drive business results?
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Challenge tips10 “Next Generation Innovative Companies” selected by investors and entrepreneurs
- Data utilization
Why is MMM needed by marketers now?
- Tips for realization
Is it becoming compulsory in junior high and high schools? Data science is the basic education for living in the future society
List of articles considering marketing strategies and data utilization
[Series] Articles
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XICA Analysis InsightBest practices for data collection: What we learned from working with clients
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Data utilizationData usage examples for visualizing marketing effects
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Data utilizationWe live in an age where data can be used to provide new value. How should marketers approach data?
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Improve your targeting power with estimations and improve the ROI of your overall marketing activities
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Data utilizationIn an era where customer behavior in offline channels can be seen: Finding new winning strategies by utilizing data
- Data utilization
Based on data, we understand customers in high resolution and use estimates to grasp the entire market
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Data utilization[Data Analysis from Scratch #5] 4 Tips for Field Staff to Involve Management and Organization Even if You are a Data Analysis Beginner
- Data utilization
[Data Analysis from Scratch #3] Key points for data analysis beginners to know about communication to get management involved
