We live in an age where data can be used to provide new value. How should marketers approach data?

Improve your targeting power with estimations and improve the ROI of your overall marketing activities

In an era where customer behavior in offline channels can be seen: Finding new winning strategies by utilizing data

Based on data, we understand customers in high resolution and use estimates to grasp the entire market

Going cookieless is not a crisis but an opportunity - From a focus on clicks to marketing that emphasizes user experience

The conditions for a company to be loved are to be consistent in what they say and to be honest. What kind of branding is required in an era where the barriers between companies and consumers are disappearing?

How to protect data for its entire life─individuals need to increase literacy, and companies need to lay the foundation

[Interview with Heizo Takenaka, new outside director] What changes will the new combination of XICA and Heizo Takenaka bring to the advertising industry?