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Data-driven marketing insights and data science
With a focus on data-driven marketing and data science, we share the latest trends and practical knowledge from the perspectives of marketing strategy, data utilization, and consulting.
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Data utilization[Data analysis starting from zero #1] “8 steps of analysis” that data analysis beginners should know first
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Column“Modern MMM (Marketing Mix Modeling)” Practical Guide for Marketers
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About XICAThe science of branding: How to increase brand equity and drive business results?
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Challenge tips10 “Next Generation Innovative Companies” selected by investors and entrepreneurs
- Data utilization
Why is MMM needed by marketers now?
- Tips for realization
Is it becoming compulsory in junior high and high schools? Data science is the basic education for living in the future society
List of articles considering marketing strategies and data utilization
[Ideas] Articles
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ColumnWhy do supposedly data-driven initiatives fail? Uncovering "customer truths" with behavioral economics
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ColumnIntroduction to hypothesis thinking for marketers: The basics and practice for using it in practice and getting results
- Hints for ideas
The secret to great ideas lies in natural sciences - Interview with NOSIGNER's Tachikawa on how to hone the "creativity" required of business people
- Hints for ideas
Life itself is an inspiration—we hear from Yuri Fujiwara, the calligrapher who created calligraphy and pop art, about the secret to creating ideas through free combinations.
- Challenge tips
10 “Next Generation Innovative Companies” selected by investors and entrepreneurs
