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Data utilization[Data analysis starting from zero #1] “8 steps of analysis” that data analysis beginners should know first
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Column“Modern MMM (Marketing Mix Modeling)” Practical Guide for Marketers
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About XICAThe science of branding: How to increase brand equity and drive business results?
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Challenge tips10 “Next Generation Innovative Companies” selected by investors and entrepreneurs
- Data utilization
Why is MMM needed by marketers now?
- Tips for realization
Is it becoming compulsory in junior high and high schools? Data science is the basic education for living in the future society
[Ideas] Articles
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ColumnWhy do supposedly data-driven initiatives fail? Uncovering "customer truths" with behavioral economics
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ColumnIntroduction to hypothesis thinking for marketers: The basics and practice for using it in practice and getting results
- Hints for ideas
The secret to great ideas lies in natural sciences - Interview with NOSIGNER's Tachikawa on how to hone the "creativity" required of business people
- Hints for ideas
Life itself is an inspiration—we hear from Yuri Fujiwara, the calligrapher who created calligraphy and pop art, about the secret to creating ideas through free combinations.
- Challenge tips
10 “Next Generation Innovative Companies” selected by investors and entrepreneurs
