Articles about ideas

Why do supposedly data-driven initiatives fail? Uncovering "customer truths" with behavioral economics

Introduction to hypothesis thinking for marketers: The basics and practice for using it in practice and getting results

The secret to great ideas lies in natural sciences - Interview with NOSIGNER's Tachikawa on how to hone the "creativity" required of business people

Life itself is an inspiration—we hear from Yuri Fujiwara, the calligrapher who created calligraphy and pop art, about the secret to creating ideas through free combinations.

10 “Next Generation Innovative Companies” selected by investors and entrepreneurs