Articles about innovation

New Attribution Methods for a Privacy-Focused Era

Factors that influence customer loyalty: New insights from Consumer Mix Modeling (CMM)

Latest Trends and Future Outlook of MMM (Marketing Mix Modeling) (2024 Edition)

What is CMM (Consumer Mix Modeling)? Explains the characteristics, implementation process, and use cases of this scientific approach to clarifying consumer behavior.

The science of branding: How to increase brand equity and drive business results?

Developing an organization like a "good program" -- What does LayerX's Takashi Namura think makes a "strong organization"?

What is ChatGPT? What it can do, how it works, how to use it in business, and the risks

"Non-cognitive abilities" are the key to the revival of the soccer world -- Clearson Shinjuku's challenge to become the world's best soccer club from Japan's most diverse city