Maximizing the odds of success through “sensitivity x data science”──A look behind the scenes at Marugame Seimen’s unstoppable progress [Marketing Agenda 2025 Event Report]

Kewpie takes on the challenge of holistic marketing optimization through digital transformation: The key to organizational collaboration is a data-driven decision-making platform [Marketing Agenda Tokyo 2024 Event Report] 

Verbalization means "facing something seriously" ── What is necessary to provide value, as told by XICA consultants

What is the role of XICA consultants in supporting data-driven decision-making?

Inferiority complex is the driving force behind growth ── We asked a consultant with an unusual background about the mindset for three times faster growth

Behind the scenes of a marketing strategy that increases your chances of success ── Marugame Seimen's approach to data science [Marketing Agenda 2024 Event Report]

The science of branding: How to increase brand equity and drive business results?

The secret to good business performance is maximizing brand power! Marugame Seimen's "emotion-driven marketing" realized through sensitivity and data science