106-0032
3-1-1 Roppongi, Minato-ku, Tokyo
Roppongi T Cube 14F (Reception 14th floor) View on Google Maps
© XICA CO.,LTD.
-
Data utilization[Data analysis starting from zero #1] “8 steps of analysis” that data analysis beginners should know first
-
Column“Modern MMM (Marketing Mix Modeling)” Practical Guide for Marketers
-
About XICAThe science of branding: How to increase brand equity and drive business results?
-
Challenge tips10 “Next Generation Innovative Companies” selected by investors and entrepreneurs
- Data utilization
Why is MMM needed by marketers now?
- Tips for realization
Is it becoming compulsory in junior high and high schools? Data science is the basic education for living in the future society
[Statistics] Article
-
ColumnHow to use causal inference in marketing practice: Evidence from observational data analysis
- Column
Understanding the causal structure of marketing strategies using DAG (Directed Acyclic Graph)
- Column
The Basics and Importance of Causal Inference in Marketing
- Data utilization
Why is MMM needed by marketers now?
-
ColumnList of statistical models in marketing: overview, usage, issues and requirements explained in an easy-to-understand manner (no equations)
-
ColumnEconometrics for marketing: Importance, main analytical methods, use cases and challenges
-
ColumnThe role of statistics in marketing amid recession and economic uncertainty
- Column
What is big data? Its meaning, use cases, analysis methods, etc. [Basic knowledge you need to know now]
