106-0032
3-1-1 Roppongi, Minato-ku, Tokyo
Roppongi T Cube 14F (Reception 14th floor) View on Google Maps
© XICA CO.,LTD.
Data-driven marketing insights and data science
With a focus on data-driven marketing and data science, we share the latest trends and practical knowledge from the perspectives of marketing strategy, data utilization, and consulting.
-
Data utilization[Data analysis starting from zero #1] “8 steps of analysis” that data analysis beginners should know first
-
Column“Modern MMM (Marketing Mix Modeling)” Practical Guide for Marketers
-
About XICAThe science of branding: How to increase brand equity and drive business results?
-
Challenge tips10 “Next Generation Innovative Companies” selected by investors and entrepreneurs
- Data utilization
Why is MMM needed by marketers now?
- Tips for realization
Is it becoming compulsory in junior high and high schools? Data science is the basic education for living in the future society
List of articles considering marketing strategies and data utilization
[Statistics] Article
-
ColumnHow to use causal inference in marketing practice: Evidence from observational data analysis
- Column
Understanding the causal structure of marketing strategies using DAG (Directed Acyclic Graph)
- Column
The Basics and Importance of Causal Inference in Marketing
- Data utilization
Why is MMM needed by marketers now?
-
ColumnList of statistical models in marketing: overview, usage, issues and requirements explained in an easy-to-understand manner (no equations)
-
ColumnEconometrics for marketing: Importance, main analytical methods, use cases and challenges
-
ColumnThe role of statistics in marketing amid recession and economic uncertainty
- Column
What is big data? Its meaning, use cases, analysis methods, etc. [Basic knowledge you need to know now]
