Articles about statistics

How to use causal inference in marketing practice: Evidence from observational data analysis

Understanding the causal structure of marketing strategies using DAG (Directed Acyclic Graph)

What is causal inference? Basics and practical applications for avoiding misinterpretation of correlation and causation in marketing.

Why is MMM needed by marketers now?

List of statistical models in marketing: overview, usage, issues and requirements explained in an easy-to-understand manner (no equations)

Econometrics for marketing: Importance, main analytical methods, use cases and challenges

The role of statistics in marketing amid recession and economic uncertainty

What is big data? Its meaning, use cases, analysis methods, etc. [Basic knowledge you need to know now]