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XICA Co., Ltd.
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106-0032
3-1-1 Roppongi, Minato-ku, Tokyo
Roppongi T Cube 14F (Reception 14th floor) View on Google Maps

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XICA-RON

  • 2021.09.15 Data utilization

    [Data analysis starting from zero #1] “8 steps of analysis” that data analysis beginners should know first

  • 2024.02.20 Column

    “Modern MMM (Marketing Mix Modeling)” Practical Guide for Marketers

  • 2024.05.13 About XICA

    The science of branding: How to increase brand equity and drive business results?

  • 2022.08.25 Challenge tips

    10 “Next Generation Innovative Companies” selected by investors and entrepreneurs

  • 2023.12.07 Data utilization

    Why is MMM needed by marketers now?

  • 2021.10.27 Tips for realization

    Is it becoming compulsory in junior high and high schools? Data science is the basic education for living in the future society

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[Tips for realization] Article

  • 2025.10.16 Data utilization

    5 steps to help you avoid confusion when analyzing data, starting today

  • 2023.11.02 Tips for realization

    Organizational development and agriculture are similar: We asked Mr. Ishii of Ishii Foods, a specialist in "agile" in Japan, about the secret to cultivating culture

  • 2023.10.23 Tips for realization

    How Daisuke Yamazaki of Motherhouse turned his ideas into reality

  • 2023.08.23 Tips for realization

    Developing an organization like a "good program" -- What does LayerX's Takashi Namura think makes a "strong organization"?

  • 2022.02.01 Tips for realization

    Going cookieless is not a crisis but an opportunity - From a focus on clicks to marketing that emphasizes user experience

  • 2022.01.24 Tips for realization

    The time has come when marketers who cannot use data as a weapon will not be able to survive.

  • 2021.12.15 Tips for realization

    The key to transforming a company into a data-driven one is communication between management and data professionals

  • 2021.10.27 Tips for realization

    Is it becoming compulsory in junior high and high schools? Data science is the basic education for living in the future society

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Media

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  • 2025.10.16 Data utilization

    5 steps to help you avoid confusion when analyzing data, starting today

  • 2025.10.03 Column

    Why do supposedly data-driven initiatives fail? Uncovering "customer truths" with behavioral economics

  • 2025.08.22 Column

    What are the four categories of data analysis? The role and use of "descriptive," "diagnostic," "predictive," and "prescriptive" analytics to answer marketers' questions

  • 2025.07.14 Column

    Introduction to hypothesis thinking for marketers: The basics and practice for using it in practice and getting results

  • 2025.06.09 Column

    Where data and intuition intersect in marketing strategy: How to improve the quality and speed of your decisions

  • 2025.06.09 About XICA

    Maximizing the odds of success through “sensitivity x data science”──A look behind the scenes at Marugame Seimen’s unstoppable progress [Marketing Agenda 2025 Event Report]

  • 2025.06.03 Column

    Turning environmental change into your ally: Marketing strategies to win in the market

  • 2025.05.20 Column

    The first step towards a data-driven marketing organization: A practical approach

  • 2025.04.30 Column

    How to use causal inference in marketing practice: Evidence from observational data analysis

  • 2025.04.30 Column

    Understanding the causal structure of marketing strategies using DAG (Directed Acyclic Graph)

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106-0032
3-1-1 Roppongi, Minato-ku, Tokyo
Roppongi T Cube 14F (Reception 14th floor) View on Google Maps

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XICA is a data science firm dedicated to helping organizations achieve continuous competitive advantage.
Our team of professionals combines data science and consulting expertise to drive business success.
By creating a growth spiral that cycles customers with your company and strategy with execution, we deliver winning marketing solutions to our clients.

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