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Data utilization[Data analysis starting from zero #1] “8 steps of analysis” that data analysis beginners should know first
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Column“Modern MMM (Marketing Mix Modeling)” Practical Guide for Marketers
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About XICAThe science of branding: How to increase brand equity and drive business results?
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Challenge tips10 “Next Generation Innovative Companies” selected by investors and entrepreneurs
- Data utilization
Why is MMM needed by marketers now?
- Tips for realization
Is it becoming compulsory in junior high and high schools? Data science is the basic education for living in the future society
[Data Utilization] Articles
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Data utilization5 steps to help you avoid confusion when analyzing data, starting today
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ColumnWhat are the four categories of data analysis? The role and use of "descriptive," "diagnostic," "predictive," and "prescriptive" analytics to answer marketers' questions
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ColumnHow to use causal inference in marketing practice: Evidence from observational data analysis
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Understanding the causal structure of marketing strategies using DAG (Directed Acyclic Graph)
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The Basics and Importance of Causal Inference in Marketing
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How data and science can strengthen your brand
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Refine the 4Ps of marketing with data: Examples of how data is used in the 4Ps
- Data utilization
[Basics of data visualization ⑤] 3 points for creating graphs for a successful presentation
