Articles on data utilization

What is RGM? Revenue Growth Management for Consumer Goods Manufacturers and 5 Key Leverages

Four things you should understand first in order to leverage generative AI in marketing strategy decision-making.

The Evolution of "Oi Ocha" to Survive the Era of Inflation: Utilizing AI and Data Science to Assetize "Decision Making" [Marketing Agenda 2026 Event Report]

What is context engineering? Why generative AI answers become mediocre: The difference between context design and prompting.

5 steps to help you avoid confusion when analyzing data, starting today

What are the four categories of data analysis? The role and use of "descriptive," "diagnostic," "predictive," and "prescriptive" analytics to answer marketers' questions

How to use causal inference in marketing practice: Evidence from observational data analysis

Understanding the causal structure of marketing strategies using DAG (Directed Acyclic Graph)