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Data utilization[Data analysis starting from zero #1] “8 steps of analysis” that data analysis beginners should know first
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Column“Modern MMM (Marketing Mix Modeling)” Practical Guide for Marketers
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About XICAThe science of branding: How to increase brand equity and drive business results?
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Challenge tips10 “Next Generation Innovative Companies” selected by investors and entrepreneurs
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Data utilizationWhy is MMM needed by marketers now?
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Tips for realizationIs it becoming compulsory in junior high and high schools? Data science is the basic education for living in the future society
[Data Utilization] Articles
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ColumnHow to use causal inference in marketing practice: Evidence from observational data analysis
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ColumnUnderstanding the causal structure of marketing strategies using DAG (Directed Acyclic Graph)
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ColumnThe Basics and Importance of Causal Inference in Marketing
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ColumnHow data and science can strengthen your brand
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ColumnRefine the 4Ps of marketing with data: Examples of how data is used in the 4Ps
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Data utilization[Basics of data visualization ⑤] 3 points for creating graphs for a successful presentation
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Data utilization[Basics of data visualization ④] Tips for creating easy-to-read graphs with scales, legends, and axis labels
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Data utilization[Basics of data visualization ③] “Time-saving techniques” to create an appealing design for Excel graphs
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