Articles about marketing

Why do supposedly data-driven initiatives fail? Uncovering "customer truths" with behavioral economics

Introduction to hypothesis thinking for marketers: The basics and practice for using it in practice and getting results

Where data and intuition intersect in marketing strategy: How to improve the quality and speed of your decisions

Maximizing the odds of success through “sensitivity x data science”──A look behind the scenes at Marugame Seimen’s unstoppable progress [Marketing Agenda 2025 Event Report]

Turning environmental change into your ally: Marketing strategies to win in the market

Kewpie takes on the challenge of holistic marketing optimization through digital transformation: The key to organizational collaboration is a data-driven decision-making platform [Marketing Agenda Tokyo 2024 Event Report] 

How data and science can strengthen your brand

Behind the scenes of a marketing strategy that increases your chances of success ── Marugame Seimen's approach to data science [Marketing Agenda 2024 Event Report]