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Data utilization[Data analysis starting from zero #1] “8 steps of analysis” that data analysis beginners should know first
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Column“Modern MMM (Marketing Mix Modeling)” Practical Guide for Marketers
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About XICAThe science of branding: How to increase brand equity and drive business results?
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Challenge tips10 “Next Generation Innovative Companies” selected by investors and entrepreneurs
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Data utilizationWhy is MMM needed by marketers now?
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Tips for realizationIs it becoming compulsory in junior high and high schools? Data science is the basic education for living in the future society
[Marketing] Articles
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ColumnWhere data and intuition intersect in marketing strategy: How to improve the quality and speed of your decisions
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About XICAMaximizing the odds of success through “sensitivity x data science”──A look behind the scenes at Marugame Seimen’s unstoppable progress [Marketing Agenda 2025 Event Report]
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ColumnTurning environmental change into your ally: Marketing strategies to win in the market
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About XICAKewpie takes on the challenge of holistic marketing optimization through digital transformation: The key to organizational collaboration is a data-driven decision-making platform [Marketing Agenda Tokyo 2024 Event Report]
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ColumnHow data and science can strengthen your brand
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About XICABehind the scenes of a marketing strategy that increases your chances of success ── Marugame Seimen's approach to data science [Marketing Agenda 2024 Event Report]
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Column[Cognitive biases marketers should know about Part 1] Loss/risk/regret aversion and self-centeredness biases
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ColumnThe Importance of Understanding Cognitive Bias in Marketing: Consumer Insights Beyond Data
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