Kewpie takes on the challenge of holistic marketing optimization through digital transformation: The key to organizational collaboration is a data-driven decision-making platform [Marketing Agenda Tokyo 2024 Event Report] 

How data and science can strengthen your brand

Behind the scenes of a marketing strategy that increases your chances of success ── Marugame Seimen's approach to data science [Marketing Agenda 2024 Event Report]

[Cognitive biases marketers should know about Part 1] Loss/risk/regret aversion and self-centeredness biases

The Importance of Understanding Cognitive Bias in Marketing: Consumer Insights Beyond Data

The science of marketing: How to use research design and statistical analysis

Refine the 4Ps of marketing with data: Examples of how data is used in the 4Ps

How to choose media and advertising media with maximum cost effectiveness