5 steps to help you avoid confusion when analyzing data, starting today

What are the four categories of data analysis? The role and use of "descriptive," "diagnostic," "predictive," and "prescriptive" analytics to answer marketers' questions

The limitations of marketers' intuition about advertising effectiveness: Key findings from research papers

How data and science can strengthen your brand

Behind the scenes of a marketing strategy that increases your chances of success ── Marugame Seimen's approach to data science [Marketing Agenda 2024 Event Report]

[Cognitive biases marketers should know about Part 2] Mental shortcuts and biases caused by social norms

The science of marketing: How to use research design and statistical analysis

A practical roadmap for becoming a marketer who uses data analytics to get results: Moving beyond "just doing it" to strategic decision-making