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Data-driven marketing insights and data science
With a focus on data-driven marketing and data science, we share the latest trends and practical knowledge from the perspectives of marketing strategy, data utilization, and consulting.
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Data utilization[Data analysis starting from zero #1] “8 steps of analysis” that data analysis beginners should know first
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Column“Modern MMM (Marketing Mix Modeling)” Practical Guide for Marketers
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About XICAThe science of branding: How to increase brand equity and drive business results?
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Challenge tips10 “Next Generation Innovative Companies” selected by investors and entrepreneurs
- Data utilization
Why is MMM needed by marketers now?
- Tips for realization
Is it becoming compulsory in junior high and high schools? Data science is the basic education for living in the future society
List of articles considering marketing strategies and data utilization
[Column] Articles
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ColumnIs your ad really contributing to sales? Exploring the limits of attribution and the true value of incrementality
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ColumnHow to identify your selling points to beat your competitors | Data-driven marketing strategy that connects analysis to your next move
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ColumnWhy do supposedly data-driven initiatives fail? Uncovering "customer truths" with behavioral economics
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What are the four categories of data analysis? The role and use of "descriptive," "diagnostic," "predictive," and "prescriptive" analytics to answer marketers' questions
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ColumnIntroduction to hypothesis thinking for marketers: The basics and practice for using it in practice and getting results
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Where data and intuition intersect in marketing strategy: How to improve the quality and speed of your decisions
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Turning environmental change into your ally: Marketing strategies to win in the market
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The first step towards a data-driven marketing organization: A practical approach
