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Data utilization[Data analysis starting from zero #1] “8 steps of analysis” that data analysis beginners should know first
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Column“Modern MMM (Marketing Mix Modeling)” Practical Guide for Marketers
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About XICAThe science of branding: How to increase brand equity and drive business results?
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Challenge tips10 “Next Generation Innovative Companies” selected by investors and entrepreneurs
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Data utilizationWhy is MMM needed by marketers now?
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Tips for realizationIs it becoming compulsory in junior high and high schools? Data science is the basic education for living in the future society
[Column] Articles
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ColumnHow to use MMM strategically: 10 important points that management should keep in mind
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ColumnNew Attribution Methods for a Privacy-Focused Era
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ColumnThe limitations of marketers' intuition about advertising effectiveness: Key findings from research papers
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ColumnFactors that influence customer loyalty: New insights from Consumer Mix Modeling (CMM)
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ColumnLatest Trends and Future Outlook of MMM (Marketing Mix Modeling) (2024 Edition)
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Column10 Common Misconceptions About Marketing Mix Modeling (MMM)
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ColumnWhat are the limitations and areas in which MMM (Marketing Mix Modeling) does not excel?
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ColumnWhat is CMM (Consumer Mix Modeling)? Explains the characteristics, implementation process, and use cases of this scientific approach to clarifying consumer behavior.
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