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Data utilization[Data analysis starting from zero #1] “8 steps of analysis” that data analysis beginners should know first
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Column“Modern MMM (Marketing Mix Modeling)” Practical Guide for Marketers
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About XICAThe science of branding: How to increase brand equity and drive business results?
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Challenge tips10 “Next Generation Innovative Companies” selected by investors and entrepreneurs
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Data utilizationWhy is MMM needed by marketers now?
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Tips for realizationIs it becoming compulsory in junior high and high schools? Data science is the basic education for living in the future society
[Column] Articles
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ColumnWhere data and intuition intersect in marketing strategy: How to improve the quality and speed of your decisions
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ColumnTurning environmental change into your ally: Marketing strategies to win in the market
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ColumnThe first step towards a data-driven marketing organization: A practical approach
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ColumnHow to use causal inference in marketing practice: Evidence from observational data analysis
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ColumnUnderstanding the causal structure of marketing strategies using DAG (Directed Acyclic Graph)
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ColumnThe Basics and Importance of Causal Inference in Marketing
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ColumnHow to use MMM strategically: 10 important points that management should keep in mind
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ColumnThe Importance of Transparency in Marketing Mix Modeling (MMM)
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