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Data utilization[Data analysis starting from zero #1] “8 steps of analysis” that data analysis beginners should know first
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Column“Modern MMM (Marketing Mix Modeling)” Practical Guide for Marketers
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About XICAThe science of branding: How to increase brand equity and drive business results?
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Challenge tips10 “Next Generation Innovative Companies” selected by investors and entrepreneurs
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Data utilizationWhy is MMM needed by marketers now?
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Tips for realizationIs it becoming compulsory in junior high and high schools? Data science is the basic education for living in the future society
[Column] Articles
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ColumnWhat are the limitations and areas in which MMM (Marketing Mix Modeling) does not excel?
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ColumnWhat is CMM (Consumer Mix Modeling)? Explains the characteristics, implementation process, and use cases of this scientific approach to clarifying consumer behavior.
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ColumnHow data and science can strengthen your brand
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Column[Cognitive biases marketers should know about Part 2] Mental shortcuts and biases caused by social norms
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Column[Cognitive biases marketers should know about Part 1] Loss/risk/regret aversion and self-centeredness biases
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ColumnThe Importance of Understanding Cognitive Bias in Marketing: Consumer Insights Beyond Data
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ColumnThe science of marketing: How to use research design and statistical analysis
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ColumnRefine the 4Ps of marketing with data: Examples of how data is used in the 4Ps
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