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Data utilization[Data analysis starting from zero #1] “8 steps of analysis” that data analysis beginners should know first
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Column“Modern MMM (Marketing Mix Modeling)” Practical Guide for Marketers
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About XICAThe science of branding: How to increase brand equity and drive business results?
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Challenge tips10 “Next Generation Innovative Companies” selected by investors and entrepreneurs
- Data utilization
Why is MMM needed by marketers now?
- Tips for realization
Is it becoming compulsory in junior high and high schools? Data science is the basic education for living in the future society
[Skill Improvement] Articles
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ColumnIntroduction to hypothesis thinking for marketers: The basics and practice for using it in practice and getting results
- Data utilization
[For beginners] What is statistics? Explaining what statistics can do using familiar examples
- Hints for ideas
The secret to great ideas lies in natural sciences - Interview with NOSIGNER's Tachikawa on how to hone the "creativity" required of business people
- Data utilization
How to use data in your work? Examples of data usage by occupation [Marketing, Sales, Human Resources, Accounting, Public Relations]
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Data utilization[Data Analysis from Scratch #5] 4 Tips for Field Staff to Involve Management and Organization Even if You are a Data Analysis Beginner
- Data utilization
[Data Analysis from Scratch #3] Key points for data analysis beginners to know about communication to get management involved
- Data utilization
[Data Analysis from Scratch #4] What beginners need to know about data analysis, what management expects from data analysis and analysts
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Tips for realizationThe time has come when marketers who cannot use data as a weapon will not be able to survive.
