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Data utilization[Data analysis starting from zero #1] “8 steps of analysis” that data analysis beginners should know first
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Column“Modern MMM (Marketing Mix Modeling)” Practical Guide for Marketers
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About XICAThe science of branding: How to increase brand equity and drive business results?
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Challenge tips10 “Next Generation Innovative Companies” selected by investors and entrepreneurs
- Data utilization
Why is MMM needed by marketers now?
- Tips for realization
Is it becoming compulsory in junior high and high schools? Data science is the basic education for living in the future society
[CMM] Article
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ColumnTurning environmental change into your ally: Marketing strategies to win in the market
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ColumnFactors that influence customer loyalty: New insights from Consumer Mix Modeling (CMM)
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What is CMM (Consumer Mix Modeling)? Explains the characteristics, implementation process, and use cases of this scientific approach to clarifying consumer behavior.
