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Data-driven marketing insights and data science
With a focus on data-driven marketing and data science, we share the latest trends and practical knowledge from the perspectives of marketing strategy, data utilization, and consulting.
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Data utilization[Data analysis starting from zero #1] “8 steps of analysis” that data analysis beginners should know first
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Column“Modern MMM (Marketing Mix Modeling)” Practical Guide for Marketers
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About XICAThe science of branding: How to increase brand equity and drive business results?
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Challenge tips10 “Next Generation Innovative Companies” selected by investors and entrepreneurs
- Data utilization
Why is MMM needed by marketers now?
- Tips for realization
Is it becoming compulsory in junior high and high schools? Data science is the basic education for living in the future society
List of articles considering marketing strategies and data utilization
[CMM] Article
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ColumnHow to identify your selling points to beat your competitors | Data-driven marketing strategy that connects analysis to your next move
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ColumnTurning environmental change into your ally: Marketing strategies to win in the market
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ColumnFactors that influence customer loyalty: New insights from Consumer Mix Modeling (CMM)
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What is CMM (Consumer Mix Modeling)? Explains the characteristics, implementation process, and use cases of this scientific approach to clarifying consumer behavior.
