Articles about ideas and inspiration

Why do supposedly data-driven initiatives fail? Uncovering "customer truths" with behavioral economics

The secret to great ideas lies in natural sciences - Interview with NOSIGNER's Tachikawa on how to hone the "creativity" required of business people

Life itself is an inspiration—we hear from Yuri Fujiwara, the calligrapher who created calligraphy and pop art, about the secret to creating ideas through free combinations.