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XICA Co., Ltd.
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106-0032
3-1-1 Roppongi, Minato-ku, Tokyo
Roppongi T Cube 14F (Reception 14th floor) View on Google Maps

© XICA CO.,LTD.

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XICA-RON

  • 2021.09.15 Data utilization

    [Data analysis starting from zero #1] “8 steps of analysis” that data analysis beginners should know first

  • 2024.02.20 Column

    “Modern MMM (Marketing Mix Modeling)” Practical Guide for Marketers

  • 2024.05.13 About XICA

    The science of branding: How to increase brand equity and drive business results?

  • 2022.08.25 Challenge tips

    10 “Next Generation Innovative Companies” selected by investors and entrepreneurs

  • 2023.12.07 Data utilization

    Why is MMM needed by marketers now?

  • 2021.10.27 Tips for realization

    Is it becoming compulsory in junior high and high schools? Data science is the basic education for living in the future society

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[Idea Hints] Articles

  • 2025.10.03 Column

    Why do supposedly data-driven initiatives fail? Uncovering "customer truths" with behavioral economics

  • 2022.11.28 Hints for ideas

    The secret to great ideas lies in natural sciences - Interview with NOSIGNER's Tachikawa on how to hone the "creativity" required of business people

  • 2022.11.16 Hints for ideas

    Life itself is an inspiration—we hear from Yuri Fujiwara, the calligrapher who created calligraphy and pop art, about the secret to creating ideas through free combinations.

Media

See more
  • 2025.10.16 Data utilization

    5 steps to help you avoid confusion when analyzing data, starting today

  • 2025.10.03 Column

    Why do supposedly data-driven initiatives fail? Uncovering "customer truths" with behavioral economics

  • 2025.08.22 Column

    What are the four categories of data analysis? The role and use of "descriptive," "diagnostic," "predictive," and "prescriptive" analytics to answer marketers' questions

  • 2025.07.14 Column

    Introduction to hypothesis thinking for marketers: The basics and practice for using it in practice and getting results

  • 2025.06.09 Column

    Where data and intuition intersect in marketing strategy: How to improve the quality and speed of your decisions

  • 2025.06.09 About XICA

    Maximizing the odds of success through “sensitivity x data science”──A look behind the scenes at Marugame Seimen’s unstoppable progress [Marketing Agenda 2025 Event Report]

  • 2025.06.03 Column

    Turning environmental change into your ally: Marketing strategies to win in the market

  • 2025.05.20 Column

    The first step towards a data-driven marketing organization: A practical approach

  • 2025.04.30 Column

    How to use causal inference in marketing practice: Evidence from observational data analysis

  • 2025.04.30 Column

    Understanding the causal structure of marketing strategies using DAG (Directed Acyclic Graph)

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106-0032
3-1-1 Roppongi, Minato-ku, Tokyo
Roppongi T Cube 14F (Reception 14th floor) View on Google Maps

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XICA is a data science firm dedicated to helping organizations achieve continuous competitive advantage.
Our team of professionals combines data science and consulting expertise to drive business success.
By creating a growth spiral that cycles customers with your company and strategy with execution, we deliver winning marketing solutions to our clients.

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