Our Values

XICA utilizes its technology and knowledge for the development of the industry and society.

BORDERLESS MARKETING COMMUNITY

Marketing activities involve a number of stakeholders, including advertisers, advertising companies, media, creators, etc. The BORDERLESS MARKETING COMMUNITY is an initiative aimed at realizing holistic marketing by eliminating fragmentation among these stakeholders, and creating organic connections between their skills and knowledge. XICA serves as the organizer of this community.

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UNSTEREOTYPE ALLIANCE

The Unstereotype Alliance is a global initiative led by UN Women to promote gender equality and eliminate harmful stereotypes in media and advertising. As a member company, XICA will contribute to the activities of the Unstereotype Alliance by providing technology that measures the impact of advertisements through data science.

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