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Data utilization[Data analysis starting from zero #1] “8 steps of analysis” that data analysis beginners should know first
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Column“Modern MMM (Marketing Mix Modeling)” Practical Guide for Marketers
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About XICAThe science of branding: How to increase brand equity and drive business results?
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Challenge tips10 “Next Generation Innovative Companies” selected by investors and entrepreneurs
- Data utilization
Why is MMM needed by marketers now?
- Tips for realization
Is it becoming compulsory in junior high and high schools? Data science is the basic education for living in the future society
[Cookieless] Article
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ColumnMeasuring the effectiveness of web marketing: What are the alternatives after cookies are abolished?
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ColumnShifting away from traditional attribution analysis in the mobile app and gaming industry
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Tips for realizationGoing cookieless is not a crisis but an opportunity - From a focus on clicks to marketing that emphasizes user experience
- Column
The wave of privacy protection has also affected TV ratings
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ColumnThree reasons why Japan should incorporate MMM into marketing in the cookieless era
- Challenge tips
[Part 2] The third way of data utilization: "information banks" bring about a society where philosophy and ideas compete
- Challenge tips
[Part 1] The third way of data utilization: "information banks" bring about a society where philosophy and ideas compete
- Tips for realization
How to protect data for its entire life─individuals need to increase literacy, and companies need to lay the foundation
