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XICA Co., Ltd.
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106-0032
3-1-1 Roppongi, Minato-ku, Tokyo
Roppongi T Cube 14F (Reception 14th floor) View on Google Maps

© XICA CO.,LTD.

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XICA-RON

  • 2021.09.15 Data utilization

    [Data analysis starting from zero #1] “8 steps of analysis” that data analysis beginners should know first

  • 2024.02.20 Column

    “Modern MMM (Marketing Mix Modeling)” Practical Guide for Marketers

  • 2024.05.13 About XICA

    The science of branding: How to increase brand equity and drive business results?

  • 2022.08.25 Challenge tips

    10 “Next Generation Innovative Companies” selected by investors and entrepreneurs

  • 2023.12.07 Data utilization

    Why is MMM needed by marketers now?

  • 2021.10.27 Tips for realization

    Is it becoming compulsory in junior high and high schools? Data science is the basic education for living in the future society

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[Realization] Article

  • 2023.10.23 Tips for realization

    How Daisuke Yamazaki of Motherhouse turned his ideas into reality

  • 2023.08.23 Tips for realization

    Developing an organization like a "good program" -- What does LayerX's Takashi Namura think makes a "strong organization"?

  • 2022.08.25 Challenge tips

    10 “Next Generation Innovative Companies” selected by investors and entrepreneurs

  • 2022.02.01 Tips for realization

    Going cookieless is not a crisis but an opportunity - From a focus on clicks to marketing that emphasizes user experience

  • 2022.01.24 Tips for realization

    The time has come when marketers who cannot use data as a weapon will not be able to survive.

  • 2021.12.15 Tips for realization

    The key to transforming a company into a data-driven one is communication between management and data professionals

  • 2021.10.27 Tips for realization

    Is it becoming compulsory in junior high and high schools? Data science is the basic education for living in the future society

  • 2021.10.15 Tips for realization

    The conditions for a company to be loved are to be consistent in what they say and to be honest. What kind of branding is required in an era where the barriers between companies and consumers are disappearing?

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Media

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  • 2025.11.19 Column

    How to identify your selling points to beat your competitors | Data-driven marketing strategy that connects analysis to your next move

  • 2025.10.16 Data utilization

    5 steps to help you avoid confusion when analyzing data, starting today

  • 2025.10.03 Column

    Why do supposedly data-driven initiatives fail? Uncovering "customer truths" with behavioral economics

  • 2025.08.22 Column

    What are the four categories of data analysis? The role and use of "descriptive," "diagnostic," "predictive," and "prescriptive" analytics to answer marketers' questions

  • 2025.07.14 Column

    Introduction to hypothesis thinking for marketers: The basics and practice for using it in practice and getting results

  • 2025.06.09 Column

    Where data and intuition intersect in marketing strategy: How to improve the quality and speed of your decisions

  • 2025.06.09 About XICA

    Maximizing the odds of success through “sensitivity x data science”──A look behind the scenes at Marugame Seimen’s unstoppable progress [Marketing Agenda 2025 Event Report]

  • 2025.06.03 Column

    Turning environmental change into your ally: Marketing strategies to win in the market

  • 2025.05.20 Column

    The first step towards a data-driven marketing organization: A practical approach

  • 2025.04.30 Column

    How to use causal inference in marketing practice: Evidence from observational data analysis

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106-0032
3-1-1 Roppongi, Minato-ku, Tokyo
Roppongi T Cube 14F (Reception 14th floor) View on Google Maps

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IS 793966 / ISO 27001

XICA is a data science firm dedicated to helping organizations achieve continuous competitive advantage.
Our team of professionals combines data science and consulting expertise to drive business success.
By creating a growth spiral that cycles customers with your company and strategy with execution, we deliver winning marketing solutions to our clients.

© XICA CO.,LTD.

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