Introduction to hypothesis thinking for marketers: The basics and practice for using it in practice and getting results

Key points for making rational decisions with incomplete information

How Daisuke Yamazaki of Motherhouse turned his ideas into reality

What is statistics? A beginner-friendly explanation of what statistics can do, using familiar examples.

Dinos' Morio Ishikawa practices an approach that involves both "emotions" and "structures" to achieve results in marketing

The ideal relationship between marketers and creators is one where they are "one team" with shared objectives and goals.

What are recession-proof brands doing? They don't overreact, but proceed with confidence based on calm data analysis.

The conditions for a company to be loved are to be consistent in what they say and to be honest. What kind of branding is required in an era where the barriers between companies and consumers are disappearing?