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AI Decision Engine
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Unraveling the Customer Selection Mechanism (CMM) Brand selection and purchasing decision factors Unraveling the Investment Mechanism (MMM) Advertising effectiveness measurement and budget allocation Customer data analysis (CRM) Segment design and customer retention Revenue Growth Management (RGM) Optimizing pricing and promotions Consumer Trend Analysis (TREND) SNS analysis and consumer insights Marketing Strategy Design (STRATEGY) Strategy planning and concept design Incorporate these into organizational decision-making. →
Insights
Interview video (Nawa × Hirao) Transform decision-making into an asset. Case studies and Reports Media/Column Articles Seminar Information Marketing Science Lab Tech Blog↗ Book/Publications
Clients
Itoen Event Reports Use one decision as an asset for the next decision. glasses top Examples of support/accompaniment Where is the next customer? プリマハム Event Reports Is high ratings the reason for being chosen? エステー Event Reports Bringing a mature brand back into action. KDDI Examples of support/accompaniment Will a change in mindset lead to results? Marugame Seimen Examples of support/accompaniment What determines the win rate? View all customer case studies → Case Request I will send you examples with similar conditions.
Start with the problem
01 Even if the metrics improve, business results don't change. 02 The reason for being chosen is unclear. 03 What happens after purchase is not visible. 04 The outcome cannot be predicted before implementing a measure. 05 I don't have strong evidence on hand. 06 Analysis doesn't change the next move View list of assignments →
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Navigation
  • AI Decision Engine
    • Unraveling the Customer Selection Mechanism (CMM) Brand selection and purchasing decision factors
    • Unraveling the Investment Mechanism (MMM) Advertising effectiveness measurement and budget allocation
    • Customer data analysis (CRM) Segment design and customer retention
    • Revenue Growth Management (RGM) Optimizing pricing and promotions
    • Consumer Trend Analysis (TREND) SNS analysis and consumer insights
    • Marketing Strategy Design (STRATEGY) Strategy planning and concept design
    • Incorporate these into organizational decision-making →
    • Interview video (Nawa × Hirao) Transform decision-making into an asset.
    • Case studies and Reports
    • Media/Column Articles
    • Seminar Information
    • Marketing Science Lab
    • Tech Blog↗
    • Book/Publications
    • Itoen Event Reports Use one decision as an asset for the next decision.
    • glasses top Examples of support/accompaniment Where is the next customer?
    • プリマハム Event Reports Is high ratings the reason for being chosen?
    • エステー Event Reports Bringing a mature brand back into action.
    • KDDI Examples of support/accompaniment Will a change in mindset lead to results?
    • Marugame Seimen Examples of support/accompaniment What determines the win rate?
    • View all customer case studies →
    • Case Request I will send you examples with similar conditions.
Where to Start
  • 01 Even if the metrics improve, business results don't change.
  • 02 The reason for being chosen is unclear.
  • 03 What happens after purchase is not visible.
  • 04 The outcome cannot be predicted before implementing a measure.
  • 05 I don't have strong evidence on hand.
  • 06 Analysis doesn't change the next move
  • View the list of assignments →
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News About XICA Recruitment information Company
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Articles on [Data Science]

  • The time has come when marketers who cannot use data as a weapon will not be able to survive.
    2022.01.24 Tips for realization

    The time has come when marketers who cannot use data as a weapon will not be able to survive.

    Read More
  • The wave of privacy protection has also affected TV ratings
    2022.01.19 Column

    The wave of privacy protection has also affected TV ratings

    Read More
  • Three reasons why Japan should incorporate MMM into marketing in the cookieless era
    2021.12.24 Column

    Three reasons why Japan should incorporate MMM into marketing in the cookieless era

    Read More
  • The key to transforming a company into a data-driven one is communication between management and data professionals
    2021.12.15 Tips for realization

    The key to transforming a company into a data-driven one is communication between management and data professionals

    Read More
  • [Part 2] The third way of data utilization: "information banks" bring about a society where philosophy and ideas compete
    2021.11.26 Challenge tips

    [Part 2] The third way of data utilization: "information banks" bring about a society where philosophy and ideas compete

    Read More
  • [Part 1] The third way of data utilization: "information banks" bring about a society where philosophy and ideas compete
    2021.11.25 Challenge tips

    [Part 1] The third way of data utilization: "information banks" bring about a society where philosophy and ideas compete

    Read More
  • Is it becoming compulsory in junior high and high schools? Data science is the basic education for living in the future society
    2021.10.27 Tips for realization

    Is it becoming compulsory in junior high and high schools? Data science is the basic education for living in the future society

    Read More
  • [Data Analysis from Scratch #2] Three analysis techniques that beginners should remember
    2021.10.12 Data utilization

    [Data Analysis from Scratch #2] Three analysis techniques that beginners should remember

    Read More

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From the early days of data science,
we support the decision-making of leading Japanese companies

AI Decision Engine — Decision-making engine for the AI ​​era

From data analysis questions to decision-making design.

Regardless of the stage of consideration, please tell us about the current situation.

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It's fine if the points aren't fully organized yet. I'd like to hear about the current situation.

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Organizing the issues
Based on the information you've provided, I will narrow down the questions that need to be answered.

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Proposed approach
Within the scope appropriate to the data and time period,
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AI Decision Engine

  • AIDE Overview
  • ↳ CORE 01 / Decision Insight
  • ↳ CORE 02 / Decision Refinement
  • ↳ CORE 03 / Decision Intelligence
  • ↳ AI Platform (AIP)
  • ↳ How to get started

Services

  • Customer Selection Mechanism Discovery (CMM)
  • Investment Mechanism Discovery (MMM)
  • Customer Data Analysis (CRM)
  • Revenue Growth Management (RGM)
  • Consumer Trend Analysis
  • Marketing Strategy Design

Insights

  • Interview video (Nawa x Hirao)
    ↳ Transform decision-making into an asset
  • Case studies and Reports
  • Media/Column Articles
  • Seminar Information
  • Marketing Science Lab
  • Tech Blog↗
  • Book/Publications

Clients

  • Customer Case Studies
  • Case Request

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