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AI Decision Engine
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Unraveling the Customer Selection Mechanism (CMM) Brand selection and purchasing decision factors Unraveling the Investment Mechanism (MMM) Advertising effectiveness measurement and budget allocation Customer data analysis (CRM) Segment design and customer retention Revenue Growth Management (RGM) Optimizing pricing and promotions Consumer Trend Analysis (TREND) SNS analysis and consumer insights Marketing Strategy Design (STRATEGY) Strategy planning and concept design Incorporate these into organizational decision-making. →
Insights
Interview video (Nawa × Hirao) Transform decision-making into an asset. Case studies and Reports Media/Column Articles Seminar Information Marketing Science Lab Tech Blog↗ Book/Publications
Clients
Itoen Event Reports Use one decision as an asset for the next decision. glasses top Examples of support/accompaniment Where is the next customer? プリマハム Event Reports Is high ratings the reason for being chosen? エステー Event Reports Bringing a mature brand back into action. KDDI Examples of support/accompaniment Will a change in mindset lead to results? Marugame Seimen Examples of support/accompaniment What determines the win rate? View all customer case studies → Case Request I will send you examples with similar conditions.
Start with the problem
01 Even if the metrics improve, business results don't change. 02 The reason for being chosen is unclear. 03 What happens after purchase is not visible. 04 The outcome cannot be predicted before implementing a measure. 05 I don't have strong evidence on hand. 06 Analysis doesn't change the next move View list of assignments →
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  • AI Decision Engine
    • Unraveling the Customer Selection Mechanism (CMM) Brand selection and purchasing decision factors
    • Unraveling the Investment Mechanism (MMM) Advertising effectiveness measurement and budget allocation
    • Customer data analysis (CRM) Segment design and customer retention
    • Revenue Growth Management (RGM) Optimizing pricing and promotions
    • Consumer Trend Analysis (TREND) SNS analysis and consumer insights
    • Marketing Strategy Design (STRATEGY) Strategy planning and concept design
    • Incorporate these into organizational decision-making →
    • Interview video (Nawa × Hirao) Transform decision-making into an asset.
    • Case studies and Reports
    • Media/Column Articles
    • Seminar Information
    • Marketing Science Lab
    • Tech Blog↗
    • Book/Publications
    • Itoen Event Reports Use one decision as an asset for the next decision.
    • glasses top Examples of support/accompaniment Where is the next customer?
    • プリマハム Event Reports Is high ratings the reason for being chosen?
    • エステー Event Reports Bringing a mature brand back into action.
    • KDDI Examples of support/accompaniment Will a change in mindset lead to results?
    • Marugame Seimen Examples of support/accompaniment What determines the win rate?
    • View all customer case studies →
    • Case Request I will send you examples with similar conditions.
Where to Start
  • 01 Even if the metrics improve, business results don't change.
  • 02 The reason for being chosen is unclear.
  • 03 What happens after purchase is not visible.
  • 04 The outcome cannot be predicted before implementing a measure.
  • 05 I don't have strong evidence on hand.
  • 06 Analysis doesn't change the next move
  • View the list of assignments →
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News About XICA Recruitment information Company
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All articles

  • What is the job of a data analyst to support management decision-making?
    2021.07.15 About XICA

    What is the job of a data analyst to support management decision-making?

    Read More
  • Using data analysis as a management tool: ADVA Analysis Department launched
    2021.07.15 About XICA

    Using data analysis as a management tool: ADVA Analysis Department launched

    Read More
  • "I want to do something interesting, and if I'm going to start a business, I want to be a big winner" - The reason behind my transition from CTO to engineer
    2021.06.14 About XICA

    "I want to do something interesting, and if I'm going to start a business, I want to be a big winner" - The reason behind my transition from CTO to engineer

    Read More
  • A product roadmap is a map to a just world -- the power of graphics that brings reality to the vision
    2021.06.14 About XICA

    A product roadmap is a map to a just world -- the power of graphics that brings reality to the vision

    Read More
  • How strengthening regulations on personal information protection will affect your marketing activities and how to respond
    2021.05.28 Column

    How strengthening regulations on personal information protection will affect your marketing activities and how to respond

    Read More
  • Survey of 107 advertising and promotion personnel on their awareness of "user behavior analysis using cookies, etc."
    2021.05.27

    Survey of 107 advertising and promotion personnel on their awareness of "user behavior analysis using cookies, etc."

    Read More
  • Integrated marketing to solve business problems: Why it's important, and the steps and points to consider
    2021.05.27 Column

    Integrated marketing to solve business problems: Why it's important, and the steps and points to consider

    Read More
  • With advertising methods becoming more diverse, how can you optimize your budget?
    2021.04.19 Column

    With advertising methods becoming more diverse, how can you optimize your budget?

    Read More

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From the early days of data science,
we support the decision-making of leading Japanese companies

AI Decision Engine — Decision-making engine for the AI ​​era

From data analysis questions to decision-making design.

Regardless of the stage of consideration, please tell us about the current situation.

Contact
It's fine if the points aren't fully organized yet. I'd like to hear about the current situation.

→

Organizing the issues
Based on the information you've provided, I will narrow down the questions that need to be answered.

→

Proposed approach
Within the scope appropriate to the data and time period,
I will provide you with a detailed plan of how to proceed.

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AI Decision Engine

  • AIDE Overview
  • ↳ CORE 01 / Decision Insight
  • ↳ CORE 02 / Decision Refinement
  • ↳ CORE 03 / Decision Intelligence
  • ↳ AI Platform (AIP)
  • ↳ How to get started

Services

  • Customer Selection Mechanism Discovery (CMM)
  • Investment Mechanism Discovery (MMM)
  • Customer Data Analysis (CRM)
  • Revenue Growth Management (RGM)
  • Consumer Trend Analysis
  • Marketing Strategy Design

Insights

  • Interview video (Nawa x Hirao)
    ↳ Transform decision-making into an asset
  • Case studies and Reports
  • Media/Column Articles
  • Seminar Information
  • Marketing Science Lab
  • Tech Blog↗
  • Book/Publications

Clients

  • Customer Case Studies
  • Case Request

About XICA

  • About XICA
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  • Recruitment information
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