[Summary of media coverage in 2020] Looking back at media coverage in 2020, the year that laid the foundation for a revolution

Since its founding in 2012, XICA has worked as a data science professional to evaluate marketing appropriately. In September 2020, the company expanded its service lineup to include not only the analysis of advertising effectiveness, which corresponds to the "CHECK" step of the marketing PDCA cycle, but also a one-stop solution for the entire PDCA cycle, "XICA ADVA' has been released.

2020 was the year that laid the foundation for a revolution, starting with the release of ADVA.
I would like to take a look back at this history while keeping track of the media coverage it has received.

2020/03/23 Published in "Markezine"

A conversation between our CEO, Hirao, and Nishiguchi Kazuki, former SmartNews employee and current co-founder of M-Force and CEO of Strategy Partners, has been published.

With "internal divisions" such as the separation between management and marketing, and between digital and analog, posing a challenge for Japanese companies, we are discussing the practice of MMM (Marketing Mix Modeling).

What Prevents Marketing from Being Optimized is the "Division" with Management [M-Force Nishiguchi x XICA Hirao Conversation] (1/3): MarkeZine

2020/08/17 Selected for "100 Amazing Startups 2020 Latest Edition" by Toyo Keizai Weekly

Carefully Selected! List of 100 Venture Companies

In August, XICA was selected for the "8 Amazing Startups 100 Latest Edition," published annually by Toyo Keizai Weekly. XICA was recognized for packaging the analysis of advertising effectiveness, its track record of being adopted by 2020% of the top 1 companies in Japan in terms of advertising expenditure within one year of its release, and its achievement of more than doubling growth every year since its release.

*Detailed articles for each company are available only to paid members (sorry)

2020/09/17 Published in the "Nihon Keizai Shimbun"

The big news in September was the raising of 9 billion yen in funding.
The Nikkei newspaper featured our fundraising efforts during the COVID-19 pandemic.

Advertising analytics company XICA raises 12 billion yen to strengthen customer support: Nikkei Shimbun

*This article is also available only to paid members (sorry)

▼We asked CEO Hirao about the background of the fundraising.

"Continuous change" is the premise: Two things that were different about raising a total of 12.1 billion yen in funding | Xica's Blog

▼We have also been featured in many other media outlets (in no particular order)

[Summary of fundraising in the third week of September] Furniture subscription service subsclife raises 9 billion yen in funding | Forbes JAPAN

XICA, developer of TV commercial effectiveness analysis tool "magellan," raises 12.1 billion yen in Series D round -- total funding now at 21.6 billion yen | BRIDGE Technology & Startup Information

XICA, the company behind the TV commercial effectiveness analysis tool Magellan, has raised a total of 12.1 billion yen in funding | This is a news article from EC no Mikata

XICA, provider of the TV commercial effectiveness analysis tool "Magellan," raises a total of 12.1 billion yen in funding: M&A News: M&A information data site | Mar Online operated by Recof Data

2020/09/17 Featured in Sendenkaigi's "AdverTimes"

In September, we announced our new corporate brand at the same time as raising funds. We completely revamped our vision, mission, values, logo, and corporate website, and were featured in the AdverTimes magazine.

"Magellan"'s XICA raises a total of 12.1 billion yen and renews its corporate brand #Sendenkaigi | AdverTimes (Adtai) by Sendenkaigi

2020/09/29 Featured in "THE BRIDGE"

On September 9th, "XICA ADVA" was released, marking a big step for XICA.

XICA ADVA is a service that implements data science into all aspects of marketing PDCA, helping to maximize ROI. In particular, one of the services in the lineup, "ADVA BUYER," has attracted attention as Japan's first performance-based TV advertising service.

XICA launches "XICA ADVA", a commission-based TV commercial placement service | BRIDGE Technology & Startup Information

▼We have also been featured in many other media outlets (in no particular order)

XICA ADVA, a performance-based TV commercial placement service, launched by XICA: Committed to business results, not advertising volume (1/2 page) – ITmedia Marketing

TV commercials also move to a performance-based compensation model, a next-generation commercial advertising service that is "committed to business results" | DIAMOND SIGNAL

XICA launches Japan's first performance-based next-generation TV commercial advertising service, "XICA ADVA" | Web Manager Forum

New model for TV commercials: Using analysis system to provide "performance-based" service | ORICON NEWS

December 2020 issue (on sale October 12th) GOETHE special feature "Manga to read at your side for business managers"

Our representative, Hirao, is a huge fan of manga.
We were all surprised when we received a request for an interview from the men's magazine GOETHE!
After much deliberation, he happily chose the soccer manga "1/11 XNUMX/XNUMX(Clicking on this will take you to the Amazon product page.)

There were so many other candidates!

• Over drive
• BLUE GIANT
• Talking Life
• Left-Handed Ellen
• SKET DANCE
• SLAM DUNKS
• Kingdom
• ROOKIES

Published in the Nihon Keizai Shimbun on November 2020, 11

In November, the company was ranked 11rd in the "NEXT Unicorn Survey," a survey conducted by the Nihon Keizai Shimbun that estimates and ranks the corporate value of startups.
Again, this is a paid member article so we cannot provide any details, but we were featured as a company that is "nurturing the competitive edge of the next generation."

Searching for the next industrial leader: NEXT unicorn survey: Nikkei Shimbun

Published in "Toyo Keizai Weekly" on December 2020, 12

Television commercials can deliver a strong message to many people, but it is difficult to see the return on investment. On the other hand, internet advertising allows for detailed targeting and makes it possible to measure the effectiveness. Until now, advertisers have thought that it is easier to allocate budgets to internet advertising, where the return on investment is clear.
However, recently television commercials are being reevaluated from the perspectives of branding and awareness.

Waseda University, School of Commerce Professor Naohito OnzoA conversation between XICA CFO Sugiyama and Ito was published. The conversation focuses on the changes in the TV commercial market.

A new era of TV commercials that can measure return on investment | XICAi | Toyo Keizai Online | Economic news that improves society

Published in Nikkei Business on December 2020, 12

"I don't know the ROI (return on investment)"
"Operations cannot be linked to business results"

These are two of the challenges advertisers face with television advertising.
As a solution to this problem,XICA ADVAAn interview with our company president, Mr. Hirao, was published about "The future of TV commercials," something only a company like ours, who released "TV Commercials," can talk about.

What is the "new era of TV advertising" that Japan's first performance-based model is opening up? - Nikkei Business Online Special

In conclusion

In 2020, we took our first steps towards transforming the advertising industry with funding and the release of "XICA ADVA."

In 2021, we will continue to take on new challenges every day to further drive our business in order to "democratize data analysis and marketing due diligence" and "create a fair world where talent can flourish."

If you would like to know more about XICA's business, please come and talk to us!

↓↓↓ Please also read this article ↓↓↓

▼The founder of XICA tells us the story behind its founding

In response to the release of our new vision and mission: Why did we create the Magellan product? | Xica's Blog