[Marketing Effectiveness Analysis] Materials

Breaking away from the illusion of success

Data-driven analysis and design to maximize return on marketing investment

"Although the figures in the analysis report are favorable, for some reason sales across the business are sluggish.'

Many companies face this deep-rooted problem of "the illusion of success." The cause is often...

From introduction to practice: Five checkpoints for effectively utilizing MMM

To effectively utilize MMM (Marketing Mix Modeling), it is essential not only to perform analysis, but also to interpret the results by comparing hypotheses with the analysis results, and to involve the entire organization in taking action.

The key to successful marketing: 10 things to check before introducing MMM

To successfully implement Marketing Mix Modeling (MMM), it is essential not only to collect data but also to set clear objectives, identify issues, and develop appropriate hypotheses.
So, this white paper...

The value and limitations of "MMM"

- What is "CMM", a new approach that complements the limitations of MMM?

"MMM (Marketing Mix Modeling)" is a very useful analytical method in areas that many marketers worry about, such as cookie regulations and ROI accountability, and is now beginning to attract attention from many companies.

What is "MMM" that all marketers should know about?

~ Benefits of Implementation: Insights from Three Company Case Studies ~

"MMM (Marketing Mix Modeling)" is ideal for visualizing the sales effects of marketing activities.
This time, we will introduce you to the basics of MMM as well as actual use cases.

How to quantitatively grasp the effectiveness of branding advertising

The hint is to visualize the "MMM x brand accumulation effect"

The "brand accumulation effect" is difficult to visualize.
This time, we will introduce the latest case where the brand accumulation effect was quantitatively grasped and overall optimization of marketing investment was achieved.

What would happen a year from now if we stopped branding advertising?

- Visualizing the short-term, medium- to long-term effects of advertising -

We will introduce, with examples, a method to visualize not only the short-term but also the medium- to long-term sales effects of advertising, and to predict future declines in sales if branding advertising is discontinued.

Visualize the effects of TV commercials, which are difficult to understand, and increase sales.

~Success stories from two manufacturers~

Compared to online advertising, it is difficult to accurately gauge the effectiveness of TV commercials.
We will introduce how to visualize the effects numerically and increase sales using case studies from two major manufacturers.