Compared to online advertising, it is difficult to accurately gauge the effectiveness of TV commercials.
We will introduce how to visualize the effects numerically and increase sales using case studies from two major manufacturers.
Recommended for those who have questions such as
- Those who have issues visualizing the effect of TV commercials on sales
- Those who are interested in detailed comparisons of TV commercial efficiency by time, spot, and advertising area
- Those who are interested in the case studies of TV commercial effectiveness analysis of two manufacturers
Material content
- Issues and common solutions regarding TV commercial effectiveness analysis
- A case study of a daily necessities manufacturer that revealed the efficiency difference between time and spot
- A case study of a beverage manufacturer that successfully compared the efficiency of TV commercials by area
Fill in the form to download materials (Japanese only)