Marketing Agenda 2026

The Evolution of "Oi Ocha" to Survive the Era of Inflation: Utilizing AI and Data Science to Assetize "Decision Making" [Marketing Agenda 2026 Event Report]

On June 3, 2026, at "Marketing Agenda 2026" held in Okinawa, Mitsumasa Shida, Executive Officer and Head of Marketing at Ito En Ltd., and Yoshiaki Hirao, President and CEO of XICA, took the stage. In line with the event's theme, "The Evolution of Marketers," they revealed the inner workings of the "evolution of decision-making" required in the age of AI. They unveiled the entire practical process of how they are using AI and data science to transform decision-making and lead brands to further evolution.