Branding advertising should also evaluate the “brand accumulation effect”

~A case study in which the ROAS of a TV commercial improved approximately 5 times by adding brand accumulation effects~

Branding advertising is not intended for short-term sales, so it is difficult to understand its impact on sales. In order to correctly evaluate the effectiveness of branding advertising, it is important to consider the ``brand cumulative effect...''

Those who control the 4Ps control business.

～How to optimize marketing using MMM～

We will introduce examples of how to use MMM to maximize marketing results based on the theme of "4P", the four important strategies in marketing.

What is the optimal investment ratio between branding ads and mowing ads?

~The key is to visualize the effects of branding advertising~

Based on the theme of "branding advertising effects," which are difficult to visualize, we will introduce case studies that analyze brand accumulation effects and the optimal investment allocation between branding advertising and reaping advertising.

Can the effect of branding advertising on sales be proven?

~MMM reveals whether you should continue running TV commercials~

With the popular MMM, we will introduce an analysis example that visualizes the sales impact of "branding advertising", which has been thought to be difficult to understand, and provides numerical basis for reconsidering budget cuts.

Should those TV commercials really be stopped?

~ A marketing analysis case study that took into account the brand accumulation effect and revealed the true effectiveness and efficiency of TV commercials ~

We will introduce an analysis example that visualized offline advertising, which is difficult to measure, and the brand cumulative effect of TV commercials, whose effectiveness is said to be particularly unclear, and successfully increased results by 12% by reallocating the advertising budget.

What is "MMM" that all marketers should know about?

~ Benefits of Implementation: Insights from Three Company Case Studies ~

"MMM (Marketing Mix Modeling)" is ideal for visualizing the sales effects of marketing activities.
This time, we will introduce you to the basics of MMM as well as actual use cases.

What are the mid- to long-term business losses that reducing investment in branding will cause?

--New common sense in marketing--

We will clarify the business impact of branding advertising, the effects of which are said to be difficult to see, and introduce effective creative production methods for TV commercials and web video ads, which are essential for branding advertising.

What would happen a year from now if we stopped branding advertising?

- Visualizing the short-term, medium- to long-term effects of advertising -

We will introduce, with examples, a method to visualize not only the short-term but also the medium- to long-term sales effects of advertising, and to predict future declines in sales if branding advertising is discontinued.