FeaturedFeatured materials

What is "MMM" that all marketers should know about?
~ Benefits of Implementation: Insights from Three Company Case Studies ~
"MMM (Marketing Mix Modeling)" is ideal for visualizing the sales effects of marketing activities.
This time, we will introduce you to the basics of MMM as well as actual use cases.

What would happen a year from now if we stopped branding advertising?
- Visualizing the short-term, medium- to long-term effects of advertising -
We will introduce, with examples, a method to visualize not only the short-term but also the medium- to long-term sales effects of advertising, and to predict future declines in sales if branding advertising is discontinued.