"MMM (Marketing Mix Modeling)" is ideal for visualizing the sales effects of marketing activities.
This time, we will introduce you to the basics of MMM as well as actual use cases.
I recommend this hotel
- Those who have issues understanding the effect of marketing activities on business results such as sales
- Those looking for a way to visualize the direct/indirect effects and cumulative effects of TV commercials
- Those who are interested in MMM usage cases of three major companies
Material content
- Learn about "MMM" which is now attracting attention again
- Was TV advertising underrated?
~A case study of a beauty service company that visualized the indirect effect of online advertising and revealed the true effect of TV commercials~ - What will happen to sales three years from now if we cut our TV advertising budget?
~ A case study of a human resources service company that visualized the cumulative effect and reaffirmed the importance of TV commercials ~ - Do TV commercials work differently depending on the price range of a product?
~A case study of a consumer goods manufacturer that revealed the efficiency difference between media in different price ranges~ - By utilizing MMM, the effects of each measure can be visualized and optimal budget allocation can be achieved.
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