We will introduce, with examples, a method to visualize not only the short-term but also the medium- to long-term sales effects of advertising, and to predict future declines in sales if branding advertising is discontinued.

I recommend this hotel

  • Those who are having trouble visualizing the effects of branding ads
  • Are you interested in a simulation of sales decline when branding advertising is stopped?
  • Those looking for a way to accurately understand the effect of advertising on short-term, medium-term and long-term sales

Material content

  • How the COVID-19 pandemic has changed marketing investment
  • Quantifying the short-term and mid- to long-term effects of branding advertising
  • Simulation example of sales decline due to the cessation of branding advertising
  • Accurately understand short-term, medium-term and long-term advertising effectiveness by utilizing MMM

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