We will introduce, with examples, a method to visualize not only the short-term but also the medium- to long-term sales effects of advertising, and to predict future declines in sales if branding advertising is discontinued.
I recommend this hotel
- Those who are having trouble visualizing the effects of branding ads
- Are you interested in a simulation of sales decline when branding advertising is stopped?
- Those looking for a way to accurately understand the effect of advertising on short-term, medium-term and long-term sales
Material content
- How the COVID-19 pandemic has changed marketing investment
- Quantifying the short-term and mid- to long-term effects of branding advertising
- Simulation example of sales decline due to the cessation of branding advertising
- Accurately understand short-term, medium-term and long-term advertising effectiveness by utilizing MMM
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