Advertising Week Asia 2025

Next-generation management required in the age of AI: How to lead the evolution of individuals and organizations

At Advertising Week Asia in December 2025, Hirao of XICA took the stage to discuss "Next-Generation Management Required in the AI ​​Era." Together with six top marketers featured in the book "The Thinking Method of Data Analysis to Increase Sales with Targeted Attention," he discussed the ideal team model in the AI ​​era, drawing on insights and experiences gained through practical application. This article reports on some of the session's content.