Marketing strategy and data utilization know-how materials

MarkeZine Day 2026 Spring

DataScience for Growth Marugame Seimen's Way: Using Data Science to Maximize Your Win Rate -- The Key to Decision-Making that Overcomes Uncertainty

On March 3, 2026, at the "MarkeZine Day 2026 Spring" event held in Tokyo, the Marketing Strategy Section Manager of the Marketing Department, KANDO Communications Division, Toridoll Holdings, and Marketing Manager of Marugame Seimen, spoke...

Brand Summit 2026 Spring

S.T. is taking on the challenge of redefining mature brands through "Data Science x AI x People"

On March 12, 2026, at the "Brand Summit Spring 2026," an event covering the current state of marketing held in Hiroshima, Mr. Hiroshi Kozuki, President and CEO of ST Corporation, and Mr. Yoshiaki Hirao, President and CEO of XICA, took the stage. This time...

Breaking away from the illusion of success

Data-driven analysis and design to maximize return on marketing investment

"Although the figures in the analysis report are favorable, for some reason sales across the business are sluggish.'

Many companies face this deep-rooted problem of "the illusion of success." The cause is often...

Identify your selling points to beat your competitors

Using analysis to make the next move: Explaining data-driven strategies to increase market share

"I'm doing competitive analysis, but it's not leading to any action...'
"Even after looking at the data, I'm still not sure which measures will work...'

This is a problem faced by many marketers who are facing pressure to expand their market share.

Introduction to hypothesis thinking for marketers

-- A practical guide to turning data analysis into a weapon

"We have data, but we can't use it properly." "Even after analyzing it, we can't see what to do next." This is a problem that many marketers face at least once. As a result, they often get lost in data and suffer from "analysis fatigue."