[Trend Information] Materials

Marketing Agenda 2026

The Evolution of "Oi Ocha" to Survive the Era of Inflation: Utilizing AI and Data Science to Assetize "Decision Making" [Marketing Agenda 2026 Event Report]

On June 3, 2026, at "Marketing Agenda 2026" held in Okinawa, Mitsumasa Shida, Executive Officer and Head of Marketing at Ito En Ltd., and Yoshiaki Hirao, President and CEO of XICA, took the stage. The theme of this event was...

Advertising Week Asia 2025

Next-generation management required in the age of AI: How to lead the evolution of individuals and organizations

At Advertising Week Asia in December 2025, Hirao of XICA will be speaking on the theme of "Next-Generation Management Required in the AI ​​Era." Six top marketers featured in the book "The Thinking Method of Data Analysis for Targeted Sales Growth" will also be speaking...

MarkeZine Day 2026 Spring

DataScience for Growth Marugame Seimen's Way: Using Data Science to Maximize Your Win Rate -- The Key to Decision-Making that Overcomes Uncertainty

On March 3, 2026, at the "MarkeZine Day 2026 Spring" event held in Tokyo, the Marketing Strategy Section Manager of the Marketing Department, KANDO Communications Division, Toridoll Holdings, and Marketing Manager of Marugame Seimen, spoke...

Brand Summit 2026 Spring

S.T. is taking on the challenge of redefining mature brands through "Data Science x AI x People"

On March 12, 2026, at the "Brand Summit Spring 2026," an event covering the current state of marketing held in Hiroshima, Mr. Hiroshi Kozuki, President and CEO of ST Corporation, and Mr. Yoshiaki Hirao, President and CEO of XICA, took the stage. This time...

Breaking away from the illusion of success

Data-driven analysis and design to maximize return on marketing investment

"Although the figures in the analysis report are favorable, for some reason sales across the business are sluggish.'

Many companies face this deep-rooted problem of "the illusion of success." The cause is often...