Case Studies & Reports Download

Marketing Agenda 2025

Maximizing the odds of success through "sensitivity x data science" ── A look behind the scenes of Marugame Seimen's unstoppable progress

On May 2025, 5, Katsutoshi Nagumo, Executive Officer and CMO of Toridoll Holdings and Director and Head of Marketing at Marugame Seimen, spoke at Marketing Agenda 22, Japan's top marketing conference, held in Okinawa...

From introduction to practice: Five checkpoints for effectively utilizing MMM

In order to effectively utilize "MMM (Marketing Mix Modeling)", it is essential not only to analyze, but also to interpret the results by comparing hypotheses with the results of the analysis, and to involve the organization in taking action.

Marketing Agenda 2024

Behind the scenes of a marketing strategy that increases your chances of success ── Marugame Seimen's data science method

Marugame Seimen is at the forefront of data-driven marketing, which is the ideal approach for many marketers. The man at the helm is Katsuaki Nagumo, Executive Officer and CMO of Toridoll Holdings and Director of Marketing at Marugame Seimen...

The cutting edge of marketing strategy formulation: Uncovering the mechanism of brand selection using "CMM"

In a highly competitive environment, companies are required to accurately communicate the appeal of their brands to consumers. However, it is not easy to accurately identify the key drivers that determine brand selection.
Therefore...

The key to successful marketing: 10 things to check before introducing MMM

To successfully implement Marketing Mix Modeling (MMM), it is essential not only to collect data but also to set clear objectives, identify issues, and develop appropriate hypotheses.
So, this white paper...