The "brand accumulation effect" is difficult to visualize.
This time, we will introduce the latest case where the brand accumulation effect was quantitatively grasped and overall optimization of marketing investment was achieved.

Recommended for

  • Those looking for a way to quantitatively understand the effectiveness of branding advertising
  • People who are interested in analyzing advertising effectiveness with brand accumulation effects taken into account
  • Those who want to make optimal marketing investments from a medium- to long-term perspective
  • People who are interested in a case study of a major daily necessities manufacturer's TV commercial effectiveness analysis

Material content

  • Changes in Marketing During the COVID-19 Pandemic
  • How to use MMM to understand advertising effectiveness over the medium to long term, not just the short term
  • Analysis taking into account brand accumulation effects
    ~A case study of a major household goods manufacturer that revealed that TV commercials were undervalued~

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