Marketing strategy and data utilization know-how materials

Brand Summit 2026 Autumn

Aligning Decision-Making Through the Interpretation of "Quantity x Quality" — Connecting Strategy and Execution with Data Science: The Story Behind the Redefinition of the 'Koukun®' Brand

On September 17, 2026, at the prestigious, invitation-only marketing conference "Brand Summit Autumn 2026" held in Fukuoka, Shuji Katagiri, Executive Officer and Head of Marketing at Prima Ham Co., Ltd., and XICA Co., Ltd....

Marketing Agenda 2026

The Evolution of "Oi Ocha" to Survive the Era of Inflation: Utilizing AI and Data Science to Assetize "Decision Making" [Marketing Agenda 2026 Event Report]

On June 3, 2026, at "Marketing Agenda 2026" held in Okinawa, Mitsumasa Shida, Executive Officer and Head of Marketing at Ito En Ltd., and Yoshiaki Hirao, President and CEO of XICA, took the stage. The theme of this event was...

Advertising Week Asia 2025

Next-generation management required in the age of AI: How to lead the evolution of individuals and organizations

At Advertising Week Asia in December 2025, Hirao of XICA will be speaking on the theme of "Next-Generation Management Required in the AI ​​Era." Six top marketers featured in the book "The Thinking Method of Data Analysis for Targeted Sales Growth" will also be speaking...

MarkeZine Day 2026 Spring

DataScience for Growth Marugame Seimen's Way: Using Data Science to Maximize Your Win Rate -- The Key to Decision-Making that Overcomes Uncertainty

On March 3, 2026, at the "MarkeZine Day 2026 Spring" event held in Tokyo, the Marketing Strategy Section Manager of the Marketing Department, KANDO Communications Division, Toridoll Holdings, and Marketing Manager of Marugame Seimen, spoke...

Brand Summit 2026 Spring

S.T. is taking on the challenge of redefining mature brands through "Data Science x AI x People"

On March 12, 2026, at the "Brand Summit Spring 2026," an event covering the current state of marketing held in Hiroshima, Mr. Hiroshi Kozuki, President and CEO of ST Corporation, and Mr. Yoshiaki Hirao, President and CEO of XICA, took the stage. This time...

Breaking away from the illusion of success

Data-driven analysis and design to maximize return on marketing investment

"Although the figures in the analysis report are favorable, for some reason sales across the business are sluggish.'

Many companies face this deep-rooted problem of "the illusion of success." The cause is often...

Identify your selling points to beat your competitors

Using analysis to make the next move: Explaining data-driven strategies to increase market share

"I'm doing competitive analysis, but it's not leading to any action...'
"Even after looking at the data, I'm still not sure which measures will work...'

This is a problem faced by many marketers who are facing pressure to expand their market share.

Introduction to hypothesis thinking for marketers

-- A practical guide to turning data analysis into a weapon

"We have data, but we can't use it properly." "Even after analyzing it, we can't see what to do next." This is a problem that many marketers face at least once. As a result, they often get lost in data and suffer from "analysis fatigue."