Community Name

XICA MARKETING SCIENCE LAB
(XICA Marketing Science Lab)

Background of establishment

At XICA, we have been providing marketing support centered on data science for over 10 years. While we feel the impact of using data science in business more than anyone else, we also deeply understand that data is not a panacea when it comes to continuing to win in business.

"In what situations and how should data science be used?" XICA has launched the XICA MARKETING SCIENCE LAB with the aim of exploring "optimal decision-making in marketing" by not only utilizing its own knowledge, but also by sharing and discussing cutting-edge information and success stories on data-driven marketing.

Community Overview

We will explore how to use data science to solve the various marketing challenges faced by marketers.

• The aim is to use data science to quantitatively capture various decision-making processes related to marketing strategies and tactics, which have long relied on "experience" and "intuition," and to evolve them into evidence-based, reproducible decision-making.
• By sharing success stories and the latest initiatives and holding discussions within the community, we will discover new knowledge and know-how to solve problems.
  

Activity policy

Event Execution

• Seminar (lecture) + Lab (Q&A/discussion) format
• Creating opportunities for interaction between lecturers and members through offline events

Member

Those who are engaged in marketing-related work at a business company (advertiser company)

Management group

XICA Co., Ltd.